This is a new senior seat, created deliberately. The premium beauty brand behind it has grown its turnover by 43 percent year-on-year. This is a brand that knows its edge, and this role exists to own that edge.
The Role
You’ll own how the brand shows up to the world - the strategy behind its content, the creative engine that produces it, and the influencer, social and PR activity that builds demand.
You’ll lead a creative team of 11-12, currently being restructured into performance and creators divisions. You inherit that team mid-change, which means you get to shape it: workload, capacity, structure, and the case to scale it as demand grows. Content producers, in-house creatives, and freelance resource all sit under you.
The core of the job is connecting creative output to commercial performance, making sure brand-building and conversion pull in the same direction, and that every piece of work has a measurable role in the funnel. You’ll define organic social, influencer and creator strategy end-to-end, and own PR too.
The Package
Hybrid working: three days in the office
Pivotal leadership role with real ownership
Enhanced senior-level benefits
The Person
You’re a Senior Brand or Brand‑creative Leader inside an independent consumer brand that has scaled past £20‑25m - most likely beauty or an adjacent lifestyle category. You came up through creative, and understand how great work is made, but you lead people now rather than open the files yourself.
You’ve managed and scaled creative teams, planned capacity against demand, and owned brand positioning, social and influencer strategy. Your CV shows stability. And a fast-moving, creator‑led environment is where you do your best work.
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.
All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
Head of Brand Marketing in Manchester employer: Craft
Craft is an exceptional employer located in the creatively vibrant area of London, offering a dynamic work culture that prioritises inclusivity and work/life balance. As a Group Account Director, you will have the opportunity to lead a talented team while engaging with senior stakeholders to shape impactful PR strategies. The agency is committed to employee growth, providing ample opportunities for professional development in a supportive environment that values diversity.
