At a Glance
- Tasks: Lead digital marketing strategies across paid media and organic social channels.
- Company: Dynamic brand commerce agency with a proven track record of success.
- Benefits: 25 days annual leave, wellness allowance, and Friday afternoons off.
- Other info: Join a diverse team that values creativity and collaboration.
- Why this job: Shape the future of brand performance while working with top-tier clients.
- Qualifications: 5+ years in performance marketing with hands-on platform experience.
The predicted salary is between 50000 - 60000 € per year.
This independent brand commerce agency has spent twenty years proving that brand and performance work better together than apart. With multiple client relationships that span over a decade, these brands have stayed because this approach delivers 86% sales increases and 98% year-on-year organic search uplifts, not just awards.
You’ll own the complete digital picture from paid media to organic social and social commerce, working directly with the Creative Director to unite brand and performance strategies. This means running Meta, TikTok, Google and beyond with real budget responsibility, growing organic channels as revenue drivers, and scaling TikTok Shops as a genuine commercial channel.
You’ll lead the digital team while staying hands‑on in the platforms: reading numbers daily, making optimisation calls, briefing creatives effectively, and ensuring paid, social, and commerce pull together rather than work in silos. Success means clients trust you to own the story – what's working, what isn't and what's next. You’ll control budget strategy across multiple accounts, manage marketing calendars across brands, and front client conversations on performance. At a 20-person agency, your decisions directly shape how brand and performance integrate across an incredible client roster.
The Package:
- 25 days annual leave from day one, rising by one day per year
- Annual personal training and development programme
- Friday afternoons off from 3pm
- Wellness allowance for gym membership, meditation apps or wellbeing activities
- Quarterly funded team socials
The Person:
A performance marketing specialist with 5+ years of hands‑on platform experience, currently agency‑side. You’ve run paid media across Meta, TikTok, and Google with real budget responsibility, understand organic social strategy, and can brief creative teams effectively. You’re comfortable presenting performance data to clients and have experience leading or mentoring team members.
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
Digital Marketing Lead in Manchester employer: Craft
As a Digital Marketing Lead at this independent brand commerce agency, you'll thrive in a dynamic and collaborative environment that values both creativity and performance. With a strong commitment to employee growth, the company offers 25 days of annual leave from day one, personal training programmes, and wellness allowances, ensuring you have the support needed to excel. Located in a vibrant area, the agency fosters a culture of innovation and teamwork, making it an exceptional place for professionals eager to make a meaningful impact on renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. We want to see how you’ve driven results, so make sure to highlight those impressive numbers and strategies.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing. We suggest doing mock interviews with friends or using online resources to boost your confidence and refine your answers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Digital Marketing Lead in Manchester
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our approach of blending brand and performance. Share specific examples of campaigns you've worked on that demonstrate your skills.
Be Specific About Your Experience:We love details! Make sure to highlight your hands-on experience with platforms like Meta, TikTok, and Google. Talk about the budgets you've managed and the results you've achieved. This helps us understand how you can contribute to our team right from the start.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the job description. Mention how your skills in leading teams and presenting data can help us achieve our goals. We appreciate candidates who take this extra step!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Craft
✨Know Your Numbers
As a Digital Marketing Lead, you'll need to be comfortable with data. Brush up on your metrics and be ready to discuss how you've used data to drive decisions in past roles. This shows you can back up your strategies with solid evidence.
✨Showcase Your Creativity
Since you'll be working closely with the Creative Director, it's essential to demonstrate your creative thinking. Prepare examples of successful campaigns you've led that combined brand and performance strategies. Highlight how your ideas have driven results.
✨Understand the Platforms
Familiarise yourself with the latest trends and updates on Meta, TikTok, and Google. Be prepared to discuss how you would optimise campaigns across these platforms. Showing that you're hands-on and knowledgeable will impress the interviewers.
✨Communicate Effectively
You'll be fronting client conversations, so practice articulating your thoughts clearly. Prepare to explain complex performance data in simple terms. This will demonstrate your ability to build trust and rapport with clients, which is crucial for success in this role.
