This is a specialist people-impact agency working on the human side of transformation - the messaging that lands when large, often regulated organisations go through their hardest moments: mergers, leadership change, culture resets.
Their client list spans financial services, insurance and travel names, including some of the most recognised brands in the UK. The work is genuinely senior-facing: scripting a CEO keynote one week, shaping a group's new values into behaviours the next.
The Role
You'll own the arc from insight to activation - not a single execution lane. That means developing messaging frameworks for internal comms and B2B audiences, scripting and storyboarding C-suite leadership films and keynotes, and shaping raw business challenges into human stories that change how people act.
You'll craft naming, straplines and scripts, run client storytelling workshops, and shape new business pitches rather than just writing them. You'll sit within a creator team of designers and presentation specialists, alongside two existing content strategists, and report to a Creative Director.
The Package
Open to Leeds- or London-based working
Friendly and supportive team
Collaborative working environment
The Person
You come from writing - copywriter, journalist or editor - with a clear, human style, and you've grown into strategic and conceptual work. You move comfortably from research through to narrative, script and comms plan, across film, live and editorial.
You're at ease in the room with C-suite leaders and interviewing frontline colleagues alike. A genuine portfolio of creative work is essential.
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A more diverse team is a more creative team.
It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.
All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
#J-18808-LjbffrCreative Strategist in Leeds employer: Craft
Craft is an exceptional employer located in the creatively vibrant area of London, offering a dynamic work culture that prioritises inclusivity and work/life balance. As a Group Account Director, you will have the opportunity to lead a talented team while engaging with senior stakeholders to shape impactful PR strategies. The agency is committed to employee growth, providing ample opportunities for professional development in a supportive environment that values diversity.
