At a Glance
- Tasks: Lead growth marketing strategies and optimise customer journeys for a high-ticket service.
- Company: Global network of exclusive personal training with a focus on results.
- Benefits: Competitive salary, global presence, and the chance to shape marketing strategies.
- Other info: Join a diverse team and enjoy strategic responsibilities across international markets.
- Why this job: Make a real impact on customer acquisition and conversion in a dynamic environment.
- Qualifications: Experience in performance marketing and managing complex customer journeys.
The predicted salary is between 80000 - 100000 € per year.
Under new investment, this is a global network of personal and private training, built for exclusive members who take their results seriously - every client receives a fully managed, results-driven programme and a level of one-to-one coaching you won't find anywhere else. Operating at the very top end of the market, they’re looking for a Head of Growth Marketing comfortable with developing and overseeing the sales funnel for acquisition and conversion for a high-ticket service-led business.
The Role
- You’ll own the complete growth engine - managing the performance marketing budget across 6 markets where your decisions directly impact revenue, not just lead volume.
- This means full accountability for customer acquisition cost and conversion through a genuinely complex funnel: from paid acquisition through consultation booking, attendance, and final program close.
- This is director-level strategic responsibility managing high-value customer journeys, you’ll identify and resolve drop-offs across the complete funnel, from creative performance through consultation attendance rates.
- You’ll lead two digital marketing managers covering paid social, search, and technical implementation while partnering cross-functionally with CRM and Brand heads.
- The scope includes proactive budget reallocation based on real-time performance data.
The Package
- Global business with a presence in 26 locations across 9 countries.
The Person
- A performance marketing leader from high-growth ecommerce or scale-up environments, currently operating at the Director level without the title.
- You’ve managed complex customer journeys and significant budgets in businesses where acquisition, CRM, and brand operate as separate functions.
- Deep channel expertise matters more than sector experience - this role requires analytical sophistication to optimise multi-million-pound budgets across international markets.
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
Head of Growth Marketing employer: Craft
As a global leader in personal and private training, this company offers an exceptional work environment for the Head of Growth Marketing role, characterised by a commitment to results-driven programmes and one-to-one coaching. Employees benefit from a dynamic culture that values diversity and creativity, alongside significant opportunities for professional growth and development across multiple international markets. With a focus on performance marketing and strategic decision-making, this role allows you to make a tangible impact on revenue while collaborating with a talented team in a high-ticket service-led business.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your achievements in growth marketing. We want to see how you've driven results in previous roles, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by understanding the company’s growth strategy. Research their current marketing efforts and think about how you can contribute. We love candidates who come in with fresh ideas and a clear vision for driving growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who are ready to take on challenges and make a real impact in our global network.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for growth marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at StudySmarter.
Tailor Your Experience:Make sure to highlight your relevant experience in managing complex customer journeys and significant budgets. We’re looking for someone who can demonstrate their analytical skills and strategic thinking, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff. Remember, we’re busy too!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Craft
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to demonstrate your understanding of key performance metrics. Be ready to discuss customer acquisition costs, conversion rates, and how you've optimised budgets in the past. Bring specific examples that showcase your analytical skills and how they’ve driven results.
✨Master the Customer Journey
This role involves managing complex customer journeys, so be prepared to talk about your experience with identifying drop-offs and improving conversion rates. Share concrete strategies you've implemented in previous roles to enhance customer experiences and drive sales.
✨Showcase Your Leadership Skills
You'll be leading a team of digital marketing managers, so highlight your leadership style and how you foster collaboration. Discuss how you've successfully managed cross-functional teams and the impact it had on achieving marketing goals.
✨Stay Ahead of Trends
The marketing landscape is always evolving, especially in high-growth environments. Be ready to discuss the latest trends in performance marketing and how you plan to leverage them for the company’s growth. This shows you're not just reactive but proactive in your approach.
