At a Glance
- Tasks: Lead digital projects, design websites, and mentor a junior developer in a creative studio.
- Company: A dynamic hospitality studio with a global impact and a collaborative culture.
- Benefits: 38 days annual leave, private health insurance, and international team trips.
- Other info: Diverse team culture that values creativity and innovation.
- Why this job: Shape the future of hospitality brands and make your mark in a creative environment.
- Qualifications: 5+ years in web design/development, expert in WordPress, and strong front-end skills.
The predicted salary is between 60000 - 80000 £ per year.
Taking the lead on digital at a Belfast-born, London-based hospitality studio whose work has rebranded a hotel flag across more than 200 properties globally and turned a single bar into one of the most awarded hospitality brands in America. Twenty-two people, three studios, four disciplines under one roof - and a client roster that runs from neighbourhood cafés to the world’s largest hotel groups. Digital here isn’t an execution layer. The web team sits in the room from day one, alongside strategy, branding and interiors. The Managing Director puts it plainly: ideas are the currency, and titles don’t decide whose idea wins.
The Role
You own the digital function. That means designing and building the sites that are often the first thing a guest, investor or operator sees of a hospitality concept – translating brand identity and creative direction into work that holds up. It’s hands-on: custom WordPress development, front-end craft, design in Figma. You’ll mentor one junior developer, set the standards for how digital gets made, and shape the process itself. The mandate is deliberately open – the founder wants someone to find the gaps and bring in the thinking the studio is after.
The Package
- Based in either London or Belfast
- 38 days annual leave, plus early finishes on Fridays
- Quarterly research stipend and monthly education and wellness stipend
- Private health insurance and enhanced parental leave
- Annual international team trips
The Person
A senior Web Designer-Developer ready for their first leadership seat. Five-plus years in a studio or agency, expert hands-on WordPress including custom builds, strong front-end and Figma skills, and a portfolio of brand-led sites. Hospitality experience is welcome but not required – premium adjacent sectors translate well. You present your own work to clients, and you’re happy to spend four days a week in the studio. A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Craft. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Craft
Don't be shy about reaching out to Craft directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Craft and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Craft
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
