Based in the sports industry, with a focus on nutrition and lifestyle, this is a leading brand now looking to grow out its team to go well and truly global, so they’re on the hunt for an exceptional Global Social Lead to help them achieve their mission.
The Role
You’ll own global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and whatever comes next, turning the brand from a broadcast channel into a performance community people actually want to be part of. That means building a platform-native presence from the foundation up, developing social-first content alongside the content studio, and running a global creator strategy that reaches beyond sponsored athletes into the emerging voices in running, cycling, fitness and endurance.
You’ll set global principles while enabling local relevance across the UK, USA and Japan, with more markets to come. You’ll build social listening that feeds insight back into brand, product and science. This is the first time the business has had this capability in nearly 35 years - so you’re shaping how the work gets made and moves, not inheriting a system to maintain.
The Package
- Strong learning and development budget
- Exceptional onsite gym facility
- Opportunities for international travel
The Person
You’re a genuine social native, 7 - 12+ years in, fluent in platforms and internet culture rather than someone who manages people who are. You’ve built audiences organically and worked hands-on with creators.
You could come from sport, fashion, gaming, media or a social-first agency; you work confidently with minimal instruction, and you’re commercially minded in a cost-conscientious business.
A more diverse team is a more creative team.
It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.
All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
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Global Social Lead employer: Craft
As a leading digital agency, we pride ourselves on fostering a vibrant work culture that champions innovation, passion, and integrity. Our commitment to employee growth is evident through our supportive environment, where diverse talents collaborate to push creative boundaries. Located in a dynamic city, we offer competitive benefits including generous holiday allowances, private healthcare, and opportunities for professional development, making us an exceptional employer for those seeking meaningful and rewarding careers in digital design.