At a Glance
- Tasks: Lead digital marketing strategies across platforms like Meta, TikTok, and Google.
- Company: Dynamic brand commerce agency with a proven track record of success.
- Benefits: 25 days leave, wellness allowance, and early finish on Fridays.
- Other info: Join a creative team that values diversity and innovation.
- Why this job: Shape the future of brand performance while working with diverse clients.
- Qualifications: 5+ years in performance marketing with hands-on platform experience.
The predicted salary is between 50000 - 60000 £ per year.
This independent brand commerce agency has spent twenty years proving that brand and performance work better together than apart. With multiple client relationships that span over a decade, these brands have stayed because this approach delivers 86% sales increases and 98% year-on-year organic search uplifts, not just awards.
You’ll own the complete digital picture from paid media to organic social and social commerce, working directly with the Creative Director to unite brand and performance strategies. This means running Meta, TikTok, Google and beyond with real budget responsibility, growing organic channels as revenue drivers, and scaling TikTok Shops as a genuine commercial channel.
You’ll lead the digital team while staying hands‑on in the platforms: reading numbers daily, making optimisation calls, briefing creatives effectively, and ensuring paid, social, and commerce pull together rather than work in silos. Success means clients trust you to own the story – what's working, what isn't and what's next. You’ll control budget strategy across multiple accounts, manage marketing calendars across brands, and front client conversations on performance. At a 20-person agency, your decisions directly shape how brand and performance integrate across an incredible client roster.
The Package:
- 25 days annual leave from day one, rising by one day per year
- Annual personal training and development programme
- Friday afternoons off from 3pm
- Wellness allowance for gym membership, meditation apps or wellbeing activities
- Quarterly funded team socials
The Person:
A performance marketing specialist with 5+ years of hands‑on platform experience, currently agency‑side. You’ve run paid media across Meta, TikTok, and Google with real budget responsibility, understand organic social strategy, and can brief creative teams effectively. You’re comfortable presenting performance data to clients and have experience leading or mentoring team members.
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent. All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
Digital Marketing Lead employer: Craft
As a leading independent brand commerce agency, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and collaboration. With a strong focus on employee growth, we offer a comprehensive personal training and development programme, alongside generous benefits such as 25 days of annual leave and wellness allowances. Located in a vibrant area, our small yet impactful team allows you to make significant contributions to high-profile client projects while enjoying a healthy work-life balance with early Friday finishes and regular team socials.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past work in digital marketing. We want to see how you’ve driven results with paid media and organic strategies – make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing. We suggest you come armed with examples of how you’ve optimised campaigns and led teams – this will show you’re ready to take charge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search – it shows you’re serious about joining our team!
We think you need these skills to ace Digital Marketing Lead
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see how much you love the platforms like Meta, TikTok, and Google. Share specific examples of campaigns you've run or strategies you've implemented that made a real impact.
Be Specific About Your Experience:Don’t just list your previous roles; tell us about your hands-on experience with budget management and performance optimisation. We’re looking for someone who can dive into the numbers and make data-driven decisions, so highlight those skills in your application!
Tailor Your Application:Make sure your application speaks directly to the role of Digital Marketing Lead. Use the job description as a guide and align your skills and experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy – just follow the prompts and you’ll be on your way!
How to prepare for a job interview at Craft
✨Know Your Numbers
As a Digital Marketing Lead, you'll need to be comfortable with data. Brush up on your metrics and be ready to discuss specific campaigns you've managed. Highlight how your decisions impacted performance, whether it was through paid media or organic strategies.
✨Showcase Your Leadership Skills
You'll be leading a digital team, so it's crucial to demonstrate your leadership experience. Prepare examples of how you've mentored team members or led projects. This will show that you can not only manage but inspire others to achieve great results.
✨Understand the Brand-Performance Connection
This agency values the integration of brand and performance. Be prepared to discuss how you've successfully united these two aspects in your previous roles. Share specific examples where your strategies led to increased sales or improved organic search results.
✨Be Ready for Client Conversations
Since you'll be fronting client discussions, practice presenting performance data clearly and confidently. Think about how you can explain complex information in a way that's easy to understand. This will help build trust and showcase your expertise.
