At a Glance
- Tasks: Lead marketing strategies and campaigns for a vibrant arts organisation.
- Company: Join the Craft Potters Association, the UK's top community for ceramic artists.
- Benefits: Enjoy flexible hybrid working, travel allowance, and a chance to shape marketing strategies.
- Other info: Work in a dynamic environment with opportunities for professional growth.
- Why this job: Make a real impact in the contemporary ceramics scene while growing your career.
- Qualifications: Experience in marketing, especially with email and CRM, is essential.
The predicted salary is between 30000 - 40000 € per year.
The Craft Potters Association is the UK’s leading membership organisation for studio potters and ceramic artists. We exist to support and promote excellence in contemporary ceramics.
We are a small, ambitious organisation working across multiple platforms with a shared goal: to strengthen the visibility, reputation and commercial success of contemporary ceramics.
Role Overview
This is a broad, hands‑on role combining strategic oversight with practical delivery across all CPA marketing and communications activity. The focus of the role is to:
- Bring greater clarity, consistency and coordination to marketing across the organisation
- Develop a more audience‑led and commercially effective approach
- Ensure that key campaigns, particularly for our fairs, are delivered to a high standard
You will work closely with the Director and senior colleagues to identify and support opportunities for audience growth, engagement and income generation across CPA activity. Success in this role depends on:
- Working effectively with colleagues and freelancers
- Focusing effort where it has the greatest impact
Key Responsibilities
- Strategic Marketing & Planning (c.30%)
- Lead a joined‑up marketing and communications plan across CPA activity
- Embed a clear “One CPA” approach across all channels (email, web, social)
- Work with senior colleagues (gallery, magazine, fairs, finance) to align activity and priorities
- Identify and develop growth opportunities and translate these into clear, deliverable marketing approaches
- Introduce simple, practical ways to plan, track and evaluate marketing performance
- Use data and insight to improve decision‑making
- CRM, Email & Audience Development (c.25%)
- Take ownership of email marketing strategy and delivery across CPA
- Leverage the organisation’s CRM platform to improve segmentation and targeting
- Create a more coherent audience journey
- Support growth in key audience areas, including fair visitors and ticket buyers, collectors and buyers, membership engagement and retention
- Establish a more consistent and effective campaign rhythm
- Campaign Delivery (Fairs, Gallery, Magazine) (c.30%)
- Lead the marketing delivery for CPA fairs (CAL, Oxford, York)
- Develop and implement campaign plans that are realistic and focused
- Support marketing activity for Contemporary Ceramics and Ceramic Review
- Content, Brand & Communications (c.10%)
- Maintain a clear and consistent tone of voice and brand identity across CPA
- Write and edit key content, including newsletters, press releases, and web copy
- Work with designers, photographers and contributors to produce high‑quality materials
- Ensure communications are clear, accessible and audience‑focused
- Freelancers & External Support (c.5%)
- Manage and brief freelance support
- Ensure external resource is used efficiently and effectively
- Maintain a small, reliable network of suppliers
Person Specification
- Proven experience in a broad marketing role, ideally in a small organisation
- Strong understanding of email marketing and CRM‑led communication
- Experience planning and delivering multi‑channel campaigns
- Excellent writing and editing skills
- Ability to balance strategic thinking with practical delivery
- Confident working across multiple projects with limited resource
- Strong organisational and prioritisation skills
- Experience in the arts, crafts or cultural sector
- Experience marketing events or fairs
- Familiarity with e‑commerce or sales‑led environments
- Experience working with small teams and freelance support
Working Approach
This role suits someone who:
- Is comfortable working with limited time and resource
- Enjoys bringing structure and clarity to complex activity
- Can make pragmatic decisions about what matters most
- Is collaborative, but able to take ownership
Benefits
- Flexible hybrid working
- Central London workspace (Contemporary Ceramics)
- Travel allowance and TOIL for weekend fair work
- Opportunity to shape the marketing approach of a respected national organisation
Marketing and Communications Manager employer: Craft Potters Association
The Craft Potters Association is an exceptional employer, offering a unique opportunity to work in the heart of London within a small, dynamic team dedicated to promoting contemporary ceramics. With flexible hybrid working arrangements, a supportive work culture, and the chance to shape impactful marketing strategies, employees can thrive both personally and professionally while contributing to a respected national organisation. The CPA fosters a collaborative environment that encourages creativity and growth, making it an ideal place for those passionate about the arts and crafts sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Manager
✨Tip Number 1
Network like a pro! Attend industry events, fairs, and workshops related to ceramics and marketing. It's a great way to meet potential employers and get your name out there. Plus, you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and communications work. Use real examples that demonstrate your ability to drive audience engagement and growth. This will make you stand out when you apply through our website.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to organisations you admire, like the Craft Potters Association, and express your interest in working with them. A friendly email can go a long way in landing an interview.
✨Tip Number 4
Prepare for interviews by researching the organisation thoroughly. Understand their mission, values, and recent projects. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.
We think you need these skills to ace Marketing and Communications Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing and Communications Manager role. Highlight your relevant experience in marketing, especially in the arts or cultural sector, and show us how you can bring clarity and coordination to our marketing efforts.
Show Off Your Writing Skills:Since excellent writing and editing skills are key for this role, don’t hold back! Use your application to demonstrate your ability to communicate clearly and effectively. Whether it’s your cover letter or CV, make sure it reflects your tone of voice and brand identity.
Be Specific About Your Experience:When detailing your past roles, focus on specific achievements that relate to the responsibilities outlined in the job description. We want to see how you've successfully led campaigns, managed email marketing strategies, or worked with freelancers in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about the Craft Potters Association and what we stand for!
How to prepare for a job interview at Craft Potters Association
✨Know Your Audience
Before the interview, take some time to research the Craft Potters Association and its audience. Understand their mission, values, and the community they serve. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Marketing Skills
Prepare specific examples of past marketing campaigns you've led or contributed to. Highlight your experience with email marketing, CRM strategies, and multi-channel campaigns. Be ready to discuss how you can apply these skills to enhance the CPA's visibility and engagement.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss your collaborative experiences. Share examples of how you've successfully worked with colleagues and freelancers to achieve common goals, and emphasise your ability to balance strategic thinking with practical delivery.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current marketing strategies in place, the challenges the CPA faces, or how success is measured in this role. This shows your enthusiasm and helps you gauge if the organisation is the right fit for you.
