At a Glance
- Tasks: Lead marketing strategies and campaigns for a vibrant arts organisation.
- Company: Join the Craft Potters Association, the UK's top community for ceramic artists.
- Benefits: Enjoy flexible hybrid working, travel allowance, and a chance to shape marketing strategies.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the arts while working with passionate creatives.
- Qualifications: Experience in marketing, strong writing skills, and a love for the arts.
The predicted salary is between 25000 - 25000 € per year.
The Craft Potters Association is the UK’s leading membership organisation for studio potters and ceramic artists. We exist to support and promote excellence in contemporary ceramics.
We are a small, ambitious organisation working across multiple platforms with a shared goal: to strengthen the visibility, reputation and commercial success of contemporary ceramics.
Role Overview
This is a broad, hands-on role combining strategic oversight with practical delivery across all CPA marketing and communications activity. The focus of the role is to:
- Bring greater clarity, consistency and coordination to marketing across the organisation
- Develop a more audience-led and commercially effective approach
- Ensure that key campaigns, particularly for our fairs, are delivered to a high standard
You will work closely with the Director and senior colleagues to identify and support opportunities for audience growth, engagement and income generation across CPA activity.
Success in this role depends on:
- Working effectively with colleagues and freelancers
- Focusing effort where it has the greatest impact
Key Responsibilities
- Strategic Marketing & Planning (c.30%)
- Lead a joined-up marketing and communications plan across CPA activity
- Embed a clear “One CPA” approach across all channels (email, web, social)
- Work with senior colleagues (gallery, magazine, fairs, finance) to align activity and priorities
- Work with the Director and senior colleagues (including the Ceramic Review Editor, Commercial Manager and Gallery Manager) to identify and develop growth opportunities and translate these into clear, deliverable marketing approaches
- Introduce simple, practical ways to plan, track and evaluate marketing performance
- Use data and insight to improve decision-making, not to create unnecessary complexity
- CRM, Email & Audience Development (c.25%)
- Take ownership of email marketing strategy and delivery across CPA
- Leverage the organisation’s CRM platform to improve segmentation and targeting
- Create a more coherent audience journey
- Support growth in key audience areas, including fair visitors and ticket buyers, collectors and buyers, membership engagement and retention
- Establish a more consistent and effective campaign rhythm
- Campaign Delivery (Fairs, Gallery, Magazine) (c.30%)
- Lead the marketing delivery for CPA fairs (CAL, Oxford, York), working closely with internal marketing support, event leads and freelance support (e.g. paid social, PR)
- Develop and implement campaign plans that are realistic and focused
- Print and on-site materials
- Key messaging and positioning
- Support marketing activity for Contemporary Ceramics (gallery exhibitions and sales) and Ceramic Review (subscriptions, content, partnerships)
- Content, Brand & Communications (c.10%)
- Maintain a clear and consistent tone of voice and brand identity across CPA
- Write and edit key content, including newsletters, press releases, and web copy
- Work with designers, photographers and contributors to produce high-quality materials
- Ensure communications are clear, accessible and audience-focused
- Freelancers & External Support (c.5%)
- Manage and brief freelance support (e.g. paid social, content creation)
- Ensure external resource is used efficiently and effectively
- Maintain a small, reliable network of suppliers
What This Role Is Not
- Take full responsibility for event logistics or delivery
- Require constant content production across all channels
- Operate as a large-team “head of marketing” role
It is a focused, senior, hands-on role within a small organisation, where prioritisation is essential.
Person Specification
- Proven experience in a broad marketing role, ideally in a small organisation
- Strong understanding of email marketing and CRM-led communication
- Experience planning and delivering multi-channel campaigns
- Excellent writing and editing skills
- Ability to balance strategic thinking with practical delivery
- Confident working across multiple projects with limited resource
- Strong organisational and prioritisation skills
- Experience in the arts, crafts or cultural sector
- Experience marketing events or fairs
- Familiarity with e-commerce or sales-led environments
- Experience working with small teams and freelance support
Working Approach
This role suits someone who:
- Is comfortable working with limited time and resource
- Enjoys bringing structure and clarity to complex activity
- Can make pragmatic decisions about what matters most
- Is collaborative, but able to take ownership
Benefits
- Flexible hybrid working
- Central London workspace (Contemporary Ceramics)
- Travel allowance and TOIL for weekend fair work
- Opportunity to shape the marketing approach of a respected national organisation
Marketing and Communications Manager in London employer: Craft Potters Association
The Craft Potters Association is an exceptional employer, offering a unique opportunity to work in the heart of London within a small, dynamic team dedicated to promoting contemporary ceramics. With flexible hybrid working arrangements, a supportive work culture, and the chance to shape impactful marketing strategies, employees can thrive both personally and professionally while contributing to a respected national organisation. The CPA fosters a collaborative environment that encourages creativity and growth, making it an ideal place for those passionate about the arts and crafts sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, fairs, and workshops related to ceramics and marketing. It's a great way to meet potential employers and get your name out there. Plus, you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and communications work. Make it visually appealing and easy to navigate. This will give you an edge when chatting with potential employers about your experience.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you like, connect with someone at the organisation on LinkedIn or through their website. A friendly message expressing your interest can go a long way in making a memorable impression.
✨Tip Number 4
Keep your online presence sharp! Update your LinkedIn profile and make sure it reflects your passion for marketing and the arts. Share relevant content and engage with others in the field. This shows you're active and invested in your career!
We think you need these skills to ace Marketing and Communications Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing and Communications Manager role. Highlight your relevant experience in marketing, especially in the arts or cultural sector, and show us how you can bring clarity and coordination to our marketing efforts.
Show Off Your Writing Skills:Since excellent writing and editing skills are key for this role, don’t hold back! Use your application to demonstrate your ability to communicate clearly and effectively. Whether it’s your cover letter or CV, make sure your tone matches our brand identity.
Be Specific About Your Experience:When detailing your past roles, focus on specific achievements that relate to the responsibilities listed in the job description. For instance, if you've led successful email marketing campaigns or managed CRM platforms, let us know how you did it and what the results were!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of the Craft Potters Association team!
How to prepare for a job interview at Craft Potters Association
✨Know Your Audience
Before the interview, take some time to research the Craft Potters Association and its mission. Understand their audience and how they engage with contemporary ceramics. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Experience
Be ready to discuss your previous marketing roles, especially those in small organisations or the arts sector. Prepare specific examples of successful campaigns you've led, particularly those involving email marketing and CRM strategies, as these are crucial for this role.
✨Demonstrate Strategic Thinking
Think about how you would approach creating a 'One CPA' marketing plan. Be prepared to share your ideas on aligning various channels and how you would use data to inform your decisions. This shows that you can balance strategic oversight with practical delivery.
✨Ask Insightful Questions
Prepare thoughtful questions about the organisation's current marketing strategies and future goals. This not only demonstrates your interest but also gives you insight into how you can contribute to their success. For example, ask about their biggest challenges in audience engagement.
