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- Tasks: Lead marketing strategy for a fun baking brand, focusing on subscriptions and online sales.
- Company: Craft & Crumb creates delightful baking kits, making family baking enjoyable and simple.
- Benefits: Enjoy remote work, flexible hours, and a friendly team atmosphere with optional meet-ups.
- Why this job: Make a meaningful impact in a growing brand while working creatively with social media.
- Qualifications: Experience in subscription e-commerce and digital marketing strategy is essential.
- Other info: Join a small team where your ideas truly matter and shape the brand's future.
The predicted salary is between 28800 - 48000 £ per year.
Location: Remote (UK-based preferred)
Hours: Flexible / To Be Negotiated
Start Date: ASAP
Salary: Competitive, based on experience
About Us
Craft & Crumb is a creative, design-led baking brand on a mission to make baking with kids fun, memorable, and beautifully simple. From award-winning baking kits to eco-friendly party bags, we’ve spent the past 10 years delighting families across the UK – now stocked in Tesco, Ocado, John Lewis, Selfridges and Amazon.
With 50% of our business already online and growing, we’re now launching a subscription model for our letterbox-sized baking + craft kits, and are looking for a motivated, results-driven Growth Marketer to lead our digital strategy and scale our direct-to-consumer business.
About the Role
We’re looking for a proactive Growth Marketer with experience in subscription-based e-commerce, to lead marketing strategy, drive customer acquisition, improve retention, and grow online sales.
You’ll take charge of our overall marketing strategy, including developing our social media direction (especially Instagram and TikTok), and leading performance through our agency partners (paid ads, email, SEO). You’ll manage performance data, brief creatives, and oversee the subscription tech stack, reporting back to the founders with actionable insights.
This is a remote, flexible role, ideal for someone who thrives in a small, friendly team and wants to make a meaningful impact in a growing purpose-led business.
Key Responsibilities
- Lead the overall marketing strategy across all digital touchpoints – from acquisition to retention and brand building.
- Develop social media direction and content pillars for Instagram and TikTok, working with creatives or creators as needed.
- Drive subscription growth: Shape and execute strategies to grow our new subscription model – from funnel performance to retention and engagement.
- Work with agency partners: Manage our digital agency (PPC, email, SEO), setting priorities, briefing creative direction, and optimising performance.
- Monitor and report on KPIs: Track CAC, LTV, churn, conversion rates, and all core metrics – using insights to iterate and improve results.
- Manage online sales performance: Oversee sales through our DTC website and Amazon – including promotions, CRO and customer journey.
- Own the subscription tech stack: Ensure smooth operation of the subscription platform (e.g. Shopify + ReCharge or equivalent), resolve issues as they arise.
- Collaborate with founders: Report performance, identify growth opportunities, and shape overall online growth strategy.
- Contribute to creative direction: Feed into ad creative, landing pages and email campaigns that align with our playful, design-led brand.
About You
- Proven experience growing a subscription e-commerce brand (DTC/FMCG ideal).
- Experience leading or shaping an overall digital marketing strategy, including paid, organic, and lifecycle marketing.
- Confident managing agency partners and working cross-functionally.
- Comfortable developing Instagram and TikTok strategy, with an eye for trends and brand voice.
- Familiar with Shopify and tools like ReCharge, Klaviyo, Google Analytics, Meta Ads Manager etc.
- Performance-minded with a creative edge – able to balance data with brand storytelling.
- Self-motivated and comfortable working independently within a small team.
- Passionate about building brands that bring joy to families and kids.
What We Offer
- Remote, flexible working – based around your life and schedule
- A small, friendly, founder-led team where your ideas matter
- The opportunity to make a real impact on a growing brand
- Optional co-working or team meet-ups in London/Surrey
- Competitive package – hours and structure negotiable
Growth Marketer – Subscriptions & Online Sales employer: Craft & Crumb
Contact Detail:
Craft & Crumb Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketer – Subscriptions & Online Sales
✨Tip Number 1
Familiarise yourself with Craft & Crumb's brand and values. Understanding their mission to make baking fun for families will help you align your marketing strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience with subscription models in your conversations. Be ready to discuss specific strategies you've implemented in the past that have successfully driven customer acquisition and retention.
✨Tip Number 3
Prepare to discuss your knowledge of social media trends, particularly on Instagram and TikTok. Highlight any successful campaigns you've led or contributed to, as this will demonstrate your ability to develop engaging content.
✨Tip Number 4
Be ready to talk about your experience with data analysis tools like Google Analytics and how you've used insights to optimise marketing performance. This will show your analytical skills and your ability to drive results.
We think you need these skills to ace Growth Marketer – Subscriptions & Online Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in subscription-based e-commerce and digital marketing. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for baking and creativity, while also detailing your experience with social media strategy, customer acquisition, and retention. Make it personal and engaging to reflect the brand's playful nature.
Showcase Relevant Achievements: Include specific examples of how you've successfully driven growth in previous roles. Use metrics to quantify your achievements, such as increased customer acquisition rates or improved retention figures.
Research Craft & Crumb: Familiarise yourself with Craft & Crumb’s products, values, and market position. Mention any insights or ideas you have for their subscription model in your application to show your genuine interest and proactive thinking.
How to prepare for a job interview at Craft & Crumb
✨Showcase Your Subscription Experience
Make sure to highlight your previous experience with subscription-based e-commerce. Discuss specific strategies you've implemented that led to customer acquisition and retention, as this is crucial for the role.
✨Demonstrate Your Digital Marketing Knowledge
Be prepared to talk about your understanding of various digital marketing channels, especially social media platforms like Instagram and TikTok. Share examples of how you've successfully developed content strategies that resonate with audiences.
✨Prepare Data-Driven Insights
Since the role involves monitoring KPIs, come equipped with examples of how you've used data to drive decisions in past roles. Discuss metrics like CAC, LTV, and conversion rates, and how you’ve improved them.
✨Express Your Passion for the Brand
Craft & Crumb is all about making baking fun for families. Show your enthusiasm for their mission and how your values align with theirs. This will demonstrate that you're not just looking for a job, but are genuinely interested in contributing to their purpose-led business.
