Marketing and Membership Administrator in Stevenage

The Craft Bakers Association (CBA), founded in 1887, is a long-established trade association supporting independent craft bakers across the High Street. CBA provides members with essential business services, including expert employment law guidance, health and safety advice, and regular industry updates. The association also offers training for bakery owners and staff, networking opportunities. As a vital business partner, CBA is committed to helping members run their bakeries efficiently and sustainably while staying informed about sector developments.

About the role

The Craft Bakers Association is looking for support in the day-to-day administration of industry supporter, sales and marketing, and membership activity across the Association. This is a varied role that combines marketing and sales, administration, and relationship support. Working closely with the Marketing and Communications and Head of Membership, the postholder will help support industry supporters, working with them on their packages, leading meetings, following up with their membership enquiries, renewals, and scheduling promotional activity linked to supporter packages.

Main responsibilities:

• Industry supporter coordination and relationship support
  • Manage day-to-day contact with Industry Supporters.
  • Onboard new Industry Supporters with package briefs and promotional opportunities.
  • Respond to supporter enquiries and ensure requests are handled promptly and professionally.
  • Maintain up-to-date records of Industry supporter contacts, package benefits, renewal dates, and activity.
  • Support the renewal process for existing supporters by sending reminders, following up by phone or email, and helping prepare renewal paperwork, arrange meetings, and provide package briefs.
• Supporter marketing and promotional activity
  • Coordinate the delivery of supporter benefits included within supporter packages.
  • Arrange and schedule supporter promotions such as advertising, E-shots, website listings, supporter profiles, social media posts, and event visibility.
  • Upload and update supporter-related content across WordPress, Mailchimp, and social media platforms where required.
  • Prepare and schedule supporter content, promotional copy, and digital updates in line with the Association’s wider marketing activity.
  • Ensure agreed supporter activity is delivered on time and accurately.
  • Keep track of supporter promotions and activity so the team can demonstrate value delivered to supporters.
  • Collect supporter logos, profiles, copy, and promotional information where needed.
• Membership administration
  • Add to database leads from social media outreach campaigns.
  • Support Marketing and Communications to help communicate the benefits of membership to prospective and existing members.
  • Record member and prospect feedback to support future recruitment and retention activity.
• Business Day and event support
  • Support commercial activity linked to Business Day, including supporter, exhibitor, and sponsor communications.
  • Help coordinate supporter and sponsor benefits linked to Business Day and other CBA events.
  • Assist with exhibitor and sponsor administration, follow-up, and relationship support.
  • Help ensure supporter and sponsor information is shared internally so activity is delivered smoothly.
• Administration, CRM and reporting
  • Maintain accurate records of Industry Supporter contacts and their renewal membership leads through social media campaigns, sponsorship opportunities, and related activity.
  • Support reporting on supporter renewals, sponsorship activity, and campaign delivery.
  • Help ensure the team have up-to-date information on supporter commitments, renewal dates, and promotional activity.
  • Provide general administrative support for activity as required by the CEO.

Person specification:

• Experience in an administrative, customer service, sales support, events, or coordination role.
• Good organisational skills and attention to detail.
• Good written and verbal communication skills.
• Confidence communicating by email and phone with members, supporters, and other contacts.
• Ability to manage multiple tasks and deadlines.
• Comfortable using Microsoft Office, databases, spreadsheets, and/or CRM systems.
• Knowledge of using social media platforms, Mailchimp, and WordPress to support marketing, communications, or promotional activity.
• A proactive and positive approach to work.
• Ability to work well as part of a small team.
• Willingness to support a range of tasks across membership, supporter, and event activity.
• Experience of following up enquiries, renewals, or customer/member communications.
• Experience of coordinating marketing, promotional, or event activity.
• Interest in the bakery, food, hospitality, or membership sector.

Skills and attributes:

• Organised and reliable.
• Friendly and professional in dealing with external contacts.
• Confident making follow-up calls and sending emails.
• Able to juggle different tasks and keep activity moving.
• Positive, practical, and willing to get stuck in.
• Comfortable supporting both administrative and outward-facing work.