At a Glance
- Tasks: Create impactful brand strategies for top FMCG and food & drink brands.
- Company: Globally recognised branding agency with a vibrant culture.
- Benefits: Competitive salary, creative freedom, and global opportunities.
- Other info: Collaborative environment with strong learning and development focus.
- Why this job: Shape iconic brands and influence the market with your strategic insights.
- Qualifications: 3+ years in brand strategy, especially in FMCG and food & drink.
The predicted salary is between 40000 - 50000 € per year.
Working with some of the world’s best-known FMCG and food & drink brands, this globally recognised branding and packaging agency has earned a reputation for delivering some of the most influential work in its category.
The Role
- You’ll build brand strategies that balance commercial reality with cultural relevance. This means interrogating briefs, reframing problems, and pushing thinking further.
- Partnering directly with creative teams, you’ll be able to translate key insights into iconic, impactful branding.
- Working across a diverse client portfolio, with a particular focus on FMCG and food & drink clients, the role requires deep analysis and intuitive thinking – using data and research to uncover fresh insights, staying close to culture to spot shifts, and translating them into strategic opportunities that inspire creative work.
- You’ll contribute to client relationships with confidence, and work in regular collaboration with creative teams and clients at decision‑making level.
The Package
- £40,000 – £50,000
- On‑site working
- A global agency with offices around the world
- Brilliant culture and work environment
- Plenty of creative freedom and ownership of projects
- Learning and development opportunities
The Person
- A Strategist with 3+ years of experience building brand identities at a design‑led or brand identity agency.
- You’ve established yourself in the FMCG and food & drinks space, and are comfortable working with both creatives and client services alike, with some client‑facing experience under your belt already.
- You’re design‑literate and interested in how brands behave beyond words – someone who can interpret research, culture, and audiences in ways that shape strategic thinking.
Strategist employer: Craft Agency Ltd
As a globally recognised branding and packaging agency, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration. Our team enjoys the freedom to innovate while working with some of the most renowned FMCG and food & drink brands, offering ample opportunities for professional growth and development in a supportive environment. With a focus on impactful branding and strategic insights, we empower our employees to make meaningful contributions that resonate within the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG and food & drink sectors. Attend industry events, join relevant online groups, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand strategy. Use case studies to demonstrate how you’ve tackled challenges and delivered results. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the agency’s recent projects and clients. Be ready to discuss how your experience aligns with their work. We want to see your passion for branding and how you can contribute to their creative process!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s make it happen!
We think you need these skills to ace Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Strategist role. Highlight your experience in FMCG and food & drink branding, and show us how you've built brand identities that resonate with audiences.
Showcase Your Analytical Skills:We want to see how you use data and research to uncover insights. Include examples of how you've translated these insights into impactful branding strategies in your previous roles.
Demonstrate Your Creative Collaboration:Since you'll be partnering with creative teams, share experiences where you've worked closely with creatives to push boundaries and develop innovative solutions. We love seeing teamwork in action!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and get you in the loop for this exciting opportunity.
How to prepare for a job interview at Craft Agency Ltd
✨Know Your Brands
Before the interview, dive deep into the FMCG and food & drink brands that the agency works with. Understand their brand strategies, recent campaigns, and market positioning. This will not only show your genuine interest but also help you discuss how you can contribute to their success.
✨Master the Brief
Be prepared to interrogate and reframe briefs during the interview. Think about how you would approach a given problem and be ready to share your thought process. This demonstrates your analytical skills and ability to push thinking further, which is crucial for a strategist role.
✨Showcase Your Insights
Bring examples of how you've used data and research to uncover insights in your previous roles. Be specific about how these insights led to impactful branding decisions. This will highlight your experience and your ability to translate research into strategic opportunities.
✨Engage Creatively
Since you'll be partnering with creative teams, showcase your design literacy and understanding of how brands behave beyond words. Discuss any collaborative projects you've worked on and how you contributed to the creative process. This will illustrate your ability to work effectively with creatives and client services.
