Senior Creative Strategist – Paid Social

Senior Creative Strategist – Paid Social

Full-Time No working from home possible
Craft Agency Ltd

You’ll be the strategic lead on one of the world’s largest beauty brands, inside an employee-owned, B Corp-certified social-first agency that has deliberately kept itself under 20 people. It’s a studio that has turned cultural intelligence into a standalone product – strategy sold as strategy, not a service wrapped around a creative brief.

As the agency moves to a leaner, more agile model, you’ll have real influence over how the strategic function rebuilds around you. This can be worked as a 3-6 month fixed-term contract, or a rolling freelance booking.

The Role

The majority of your time will be spent on the flagship beauty account – we’re talking Pinterest strategy, YouTube Shorts, paid social, and genuinely new territory in LLM and geo-targeted work. This is frontier social, not repeat playbook.

You’ll own campaign planning end-to-end: translating business objectives into social-native concepts, setting KPIs and reporting methods, and turning data into single-minded direction that guides creative. The remaining time goes to pitches and a small roster of other clients.

In a team this size, you’re hands‑on. You build the frameworks, you’re in the data, you challenge client assumptions directly, and you’ll mentor junior strategists.

The Package

£70,000 – £80,000 pro rata

Hybrid working: 2 days in the office

3-6 month fixed-term contract or rolling freelance

The Person

You’re a social‑first Senior Strategist, likely from a creative or social agency, with real platform depth across Pinterest, YouTube Shorts and paid social, and ideally an early view on LLM/GEO. You’ve built playbooks and KPI frameworks from scratch and worked directly with insights tools.

Category matters less than craft, though beauty or personal care experience helps. Above all, you want your own strategic voice, and you’re happy doing the work, not just approving it.

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Senior Creative Strategist – Paid Social employer: Craft Agency Ltd

Craft Agency Ltd is an exceptional employer that fosters creativity and innovation within its in-house team in Leeds. With a hybrid working model, employees enjoy a flexible work-life balance while engaging in meaningful projects that allow them to shape the visual direction of brands. The company prioritises employee growth through continuous learning opportunities and offers a competitive benefits package, including healthcare, making it a rewarding place to advance your career as a Motion-Driven Brand Designer.

Craft Agency Ltd

Contact Details:

Craft Agency Ltd Recruitment Team