At a Glance
- Tasks: Lead growth marketing strategies and optimise customer acquisition across multiple markets.
- Company: Global network of exclusive personal training services with a results-driven approach.
- Benefits: Competitive salary, hybrid working, and the chance to impact a global brand.
- Other info: Join a fast-paced team with opportunities for professional development and global collaboration.
- Why this job: Take charge of a high-impact role that drives real revenue growth in a dynamic environment.
- Qualifications: Experience in performance marketing and managing complex customer journeys at a director level.
The predicted salary is between 73000 - 83000 £ per year.
Under new investment, this is a global network of personal and private training, built for exclusive members who take their results seriously – every client receives a fully managed, results-driven programme and a level of one-to-one coaching you won’t find anywhere else. Operating at the very top end of the market, they’re looking for a Head of Growth Marketing comfortable with developing and overseeing the sales funnel for acquisition and conversion for a high-ticket service-led business.
The Role
- You’ll own the complete growth engine – managing the performance marketing budget across 6 markets where your decisions directly impact revenue, not just lead volume.
- This means full accountability for customer acquisition cost and conversion through a genuinely complex funnel: from paid acquisition through consultation booking, attendance, and final program close.
- This is director-level strategic responsibility managing high-value customer journeys, you’ll identify and resolve drop-offs across the complete funnel, from creative performance through consultation attendance rates.
- You’ll lead two digital marketing managers covering paid social, search, and technical implementation while partnering cross-functionally with CRM and Brand heads.
- The scope includes proactive budget reallocation based on real-time performance data.
The Package
- £73,000 – £83,000
- Hybrid working
- Global business with a presence in 26 locations across 9 countries
The Person
- A performance marketing leader from high-growth ecommerce or scale-up environments, currently operating at the Director level without the title.
- You’ve managed complex customer journeys and significant budgets in businesses where acquisition, CRM, and brand operate as separate functions.
- Deep channel expertise matters more than sector experience – this role requires analytical sophistication to optimise multi-million-pound budgets across international markets.
Head of Growth Marketing in Manchester employer: Craft Agency Ltd
As a Head of Growth Marketing at this prestigious global network, you will thrive in a dynamic and results-driven environment that prioritises personal and professional development. With a competitive salary and hybrid working options, the company fosters a collaborative culture where your strategic insights directly influence revenue across multiple international markets. Join a team that values innovation and accountability, offering you the opportunity to lead high-impact marketing initiatives while enjoying the benefits of working within a supportive and ambitious organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing in Manchester
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your achievements in growth marketing. We want to see how you've driven results in previous roles, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by understanding the company’s growth strategy. Research their current marketing efforts and think about how you can add value. We love candidates who come in with fresh ideas and a clear vision for growth!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals ready to take on challenges in growth marketing.
We think you need these skills to ace Head of Growth Marketing in Manchester
Some tips for your application 🫡
Show Your Growth Mindset:When writing your application, make sure to highlight your experience in managing growth marketing strategies. We want to see how you've tackled complex customer journeys and optimised budgets in the past. Don’t just tell us what you did; show us the impact it had!
Be Data-Driven:Since this role is all about performance marketing, we’re keen on seeing your analytical skills. Include specific metrics or KPIs that demonstrate your success in previous roles. Numbers speak louder than words, so let’s see those figures!
Tailor Your Application:Make sure your application reflects the unique aspects of our business. Research our company and mention how your skills align with our goals. We love candidates who take the time to understand what we do and how they can contribute.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Craft Agency Ltd
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics you've managed, such as customer acquisition costs and conversion rates. Bring examples of how you've optimised budgets based on performance data.
✨Showcase Your Strategic Thinking
This role requires a director-level mindset. Prepare to talk about your experience in managing complex customer journeys and how you've identified drop-offs in the sales funnel. Use real-life scenarios to illustrate your problem-solving abilities.
✨Familiarise Yourself with the Brand
Research the company’s unique selling points and their approach to high-ticket services. Understanding their brand will help you align your marketing strategies with their goals, showing that you're not just a fit for the role but also for the company culture.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with CRM and Brand heads, think about how you've successfully collaborated with other departments in the past. Be ready to share examples of how you’ve driven results through teamwork and communication.
