The Role
You own the digital dimension of every retained client, which is roughly 8-10 accounts, making up the bulk of the agency’s revenue. You set multichannel strategy across paid, SEO, content, email and web, then stay close enough to execution to make sure the channels perform together. You’ll be strategic and on the tools in equal measure, working alongside the campaign manager under a shared ownership model.
The bigger prize is what comes next. Digital is a stated growth priority, and you’ll build the team out over the next 18 months – defining the skill requirements, shaping the roles, hiring to your own gaps. You report to the Managing Director, who supports at a high level but leaves the digital thinking to you. This is genuine autonomy. It suits someone who has been contributing to strategy and wants to own it outright.
The Package
£45,000 – £50,000
Hybrid working: two days in the office
Company bonus scheme
Generous training and development budget, tailored to your progression
25 days annual leave + bank holidays
Quarterly socials, monthly team outings, and a dedicated culture committee
The Person
You’re a Digital Strategist with 5+ years across always-on channels – SEO, PPC, paid social, email, content – and the ability to set multichannel strategy and lead website projects.
Agency experience is essential, and B2B experience is what sets the strongest candidates apart. You’re comfortable being both strategic and hands-on, and you’re ready to step into a senior leadership seat with real ownership and, in time, a team of your own.
Digital Strategist in Manchester employer: Craft Agency Ltd
Craft Agency Ltd is an exceptional employer that fosters creativity and innovation within its in-house team in Leeds. With a hybrid working model, employees enjoy a flexible work-life balance while engaging in meaningful projects that allow them to shape the visual direction of brands. The company prioritises employee growth through continuous learning opportunities and offers a competitive benefits package, including healthcare, making it a rewarding place to advance your career as a Motion-Driven Brand Designer.
