At a Glance
- Tasks: Lead digital marketing strategies across paid media and organic social channels.
- Company: Dynamic brand commerce agency with a proven track record of success.
- Benefits: Competitive salary, hybrid working, generous leave, and wellness allowance.
- Other info: Join a collaborative team and enjoy excellent career growth opportunities.
- Why this job: Shape impactful marketing strategies and drive real results for top brands.
- Qualifications: 5+ years in performance marketing with hands-on platform experience.
The predicted salary is between 45000 - 50000 £ per year.
This independent brand commerce agency has spent twenty years proving that brand and performance work better together than apart. With multiple client relationships that span over a decade, these brands have stayed because this approach delivers 86% sales increases and 98% year‑on‑year organic search uplifts, not just awards.
The Role
You’ll own the complete digital picture from paid media to organic social and social commerce, working directly with the Creative Director to unite brand and performance strategies. This means running Meta, TikTok, Google and beyond with real budget responsibility, growing organic channels as revenue drivers, and scaling TikTok Shops as a genuine commercial channel. You’ll lead the digital team while staying hands‑on in the platforms: reading numbers daily, making optimisation calls, briefing creatives effectively, and ensuring paid, social, and commerce pull together rather than work in silos. Success means clients trust you to own the story – what’s working, what isn’t and what’s next. You’ll control budget strategy across multiple accounts, manage marketing calendars across brands, and front client conversations on performance. At a 20‑person agency, your decisions directly shape how brand and performance integrate across an incredible client roster.
The Package
- £45,000 – £50,000
- Hybrid working: 2 days WFH
- 25 days annual leave from day one, rising by one day per year
- Annual personal training and development programme
- Friday afternoons off from 3pm
- Wellness allowance for gym membership, meditation apps or wellbeing activities
- Quarterly funded team socials
- Annual volunteering day
The Person
A performance marketing specialist with 5+ years of hands‑on platform experience, currently agency‑side. You’ve run paid media across Meta, TikTok, and Google with real budget responsibility, understand organic social strategy, and can brief creative teams effectively. You’re comfortable presenting performance data to clients and have experience leading or mentoring team members.
Digital Marketing Lead in Manchester employer: Craft Agency Ltd
As a Digital Marketing Lead at this independent brand commerce agency, you'll thrive in a dynamic environment that champions collaboration and innovation. With a strong focus on employee growth, the company offers a comprehensive training programme, generous annual leave, and wellness allowances, all while fostering a culture of teamwork and creativity. Located in a vibrant area, you’ll enjoy the benefits of hybrid working and regular team socials, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know someone at the agency. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing. When you get the chance to chat with potential employers, having tangible examples of your work can really set you apart.
✨Tip Number 3
Be proactive! If you see a job opening on our website, don’t just apply and wait. Follow up with a quick email expressing your enthusiasm for the role and how you can contribute to their success.
✨Tip Number 4
Prepare for the interview! Research the agency’s clients and recent campaigns. Being able to discuss how you can integrate brand and performance strategies will show you’re not just another candidate – you’re the right fit!
We think you need these skills to ace Digital Marketing Lead in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Lead. Highlight your experience with paid media, organic social strategies, and any leadership roles you've had. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share specific examples of your successes in digital marketing, especially those that show how you've integrated brand and performance strategies. Let your personality shine through!
Showcase Your Results:When detailing your past experiences, focus on the results you've achieved. Use numbers and percentages to illustrate your impact, like sales increases or organic search uplifts. We love seeing how you've made a difference in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Craft Agency Ltd
✨Know Your Numbers
Make sure you’re familiar with key performance metrics related to digital marketing. Be ready to discuss how you've used data to drive decisions in your previous roles, especially on platforms like Meta, TikTok, and Google.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams or mentored colleagues in the past. This role requires you to lead a digital team, so demonstrating your ability to inspire and guide others will be crucial.
✨Understand the Brand-Performance Balance
Research the agency’s approach to integrating brand and performance marketing. Be prepared to share your thoughts on how these two elements can work together effectively, and provide examples from your own experience.
✨Be Ready for Client Conversations
Since you'll be fronting client discussions, practice articulating performance data clearly and confidently. Think about how you can translate complex metrics into actionable insights that clients can understand and trust.
