At a Glance
- Tasks: Lead growth marketing strategies and optimise customer journeys for a high-ticket service.
- Company: Global network of exclusive personal training with a results-driven approach.
- Benefits: Competitive salary, hybrid working, and the chance to impact global markets.
- Other info: Join a global team with a presence in 26 locations across 9 countries.
- Why this job: Shape the future of a premium brand and drive real results in a dynamic environment.
- Qualifications: Experience in performance marketing and managing complex customer journeys at a director level.
The predicted salary is between 73000 - 83000 € per year.
Under new investment, this is a global network of personal and private training, built for exclusive members who take their results seriously – every client receives a fully managed, results-driven programme and a level of one-to-one coaching you won't find anywhere else.
Operating at the very top end of the market, they're looking for a Head of Growth Marketing comfortable with developing and overseeing the sales funnel for acquisition and conversion for a high-ticket service-led business.
The Role
You'll own the complete growth engine – managing the performance marketing budget across 6 markets where your decisions directly impact revenue, not just lead volume. This means full accountability for customer acquisition cost and conversion through a genuinely complex funnel: from paid acquisition through consultation booking, attendance, and final program close.
This is director-level strategic responsibility managing high-value customer journeys, you'll identify and resolve drop-offs across the complete funnel, from creative performance through consultation attendance rates. You'll lead two digital marketing managers covering paid social, search, and technical implementation while partnering cross-functionally with CRM and Brand heads. The scope includes proactive budget reallocation based on real-time performance data.
The Package
£73,000 – £83,000 Hybrid working Global business with a presence in 26 locations across 9 countries.
The Person
A performance marketing leader from high-growth ecommerce or scale-up environments, currently operating at the Director level without the title. You've managed complex customer journeys and significant budgets in businesses where acquisition, CRM, and brand operate as separate functions. Deep channel expertise matters more than sector experience – this role requires analytical sophistication to optimise multi-million-pound budgets across international markets.
Head of Growth Marketing in London employer: Craft Agency Ltd
As a leading global network in personal and private training, we pride ourselves on fostering a dynamic work culture that prioritises innovation and results. Our employees benefit from hybrid working arrangements, competitive salaries, and the opportunity to make a significant impact across multiple international markets. With a strong focus on professional development and a commitment to excellence, we offer a unique environment where your contributions directly influence our growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts and attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your achievements in growth marketing. We want to see how you've tackled complex funnels and driven results – make it easy for potential employers to see your value.
✨Tip Number 3
Prepare for interviews by understanding the company’s growth strategy. Research their current marketing efforts and think about how you can contribute. We love candidates who come in with fresh ideas and a clear vision for driving growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals who are ready to take on challenges in high-ticket service-led businesses.
We think you need these skills to ace Head of Growth Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Growth Marketing. Highlight your experience with managing performance marketing budgets and complex customer journeys, as this is what we’re really looking for!
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've driven growth in previous positions and how you can apply that to our unique service-led business.
Showcase Your Analytical Skills:Since this role involves optimising multi-million-pound budgets, make sure to highlight your analytical prowess. We want to see how you've used data to make impactful decisions in your past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Craft Agency Ltd
✨Know Your Numbers
As a Head of Growth Marketing, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics you've managed, such as customer acquisition costs and conversion rates. Bring examples of how you've optimised budgets based on performance data.
✨Understand the Customer Journey
Familiarise yourself with the entire sales funnel, from paid acquisition to final programme close. Be ready to talk about how you've identified and resolved drop-offs in previous roles. This shows you can manage complex customer journeys effectively.
✨Showcase Leadership Skills
You'll be leading a team of digital marketing managers, so highlight your experience in managing teams and cross-functional collaboration. Share specific instances where your leadership directly impacted performance and results.
✨Stay Current with Trends
The marketing landscape is always evolving, especially in high-growth environments. Be prepared to discuss recent trends in performance marketing and how they could apply to this role. This shows you're proactive and knowledgeable about the industry.
