At a Glance
- Tasks: Create strategic frameworks and visuals for a global soft drinks portfolio.
- Company: Join a leading global food and beverage company with a strong brand presence.
- Benefits: Earn £400-£450 per day with hybrid working options.
- Other info: 1-2+ month contract with opportunities to work across multiple markets.
- Why this job: Make an impact on a globally recognised brand while showcasing your design expertise.
- Qualifications: Experience in design strategy and understanding of the FMCG market is essential.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for an experienced Freelance Design Strategist to support one of the world’s most recognised food and beverage companies on a global portfolio architecture program within its soft drinks portfolio.
The Role
You will play a key role in developing strategic frameworks and visual schematics that articulate how the portfolio is structured, identifying fixed and flexible elements across brand pillars and creating systems that can scale globally while remaining locally relevant. Day-to-day, you’ll develop portfolio architecture frameworks for a global soft drinks range by creating clear visual schematics that communicate strategic portfolio logic and design system principles and defining and mapping fixed versus flexible elements across portfolio pillars, ensuring consistency and scalability. You’ll be comfortable partnering with brand, design, and innovation teams to align architecture recommendations with business and consumer needs, as well as supporting the development of global guidelines and frameworks that can be implemented across multiple markets.
The Package
- £400 – £450 per day
- Hybrid working
- Global food & beverage company
- 1-2+ month contract
The Person
You’re a seasoned Design Strategist who understands the FMCG market fully, able to work at the intersection of brand strategy, portfolio architecture, and design systems thinking, and ready to define how a global range coherently comes together across markets, products, and consumer touchpoints. It’s important that you can translate complex strategic thinking into compelling visual outputs that can be understood by cross-functional stakeholders, as well as build persuasive strategic narratives that demonstrate why portfolio systems work for consumers and support brand growth.
Freelance Design Strategist in London employer: Craft Agency Ltd
Join a globally recognised food and beverage company that champions creativity and innovation in the FMCG sector. With a hybrid working model, competitive daily rates, and a collaborative culture, this role offers you the chance to make a significant impact on a global portfolio architecture program while working alongside talented brand and design teams. Embrace the opportunity for professional growth in a dynamic environment that values strategic thinking and visual storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Design Strategist in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Design Strategist in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Craft Agency Ltd.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Craft Agency Ltd and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Design Strategist at Craft Agency Ltd.
How to prepare for a job interview at Craft Agency Ltd
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Craft Agency Ltd.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Craft Agency Ltd. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Craft Agency Ltd.
