At a Glance
- Tasks: Lead global social strategy across major platforms and build a vibrant community.
- Company: A leading sports brand focused on nutrition and lifestyle, aiming for global expansion.
- Benefits: Competitive salary, strong learning budget, gym access, staff discounts, and international travel opportunities.
- Other info: First-time opportunity to create a new social strategy in 35 years.
- Why this job: Shape the future of social media in a dynamic industry and make a real impact.
- Qualifications: 7-12+ years in social media, fluent in internet culture, and experience with audience building.
The predicted salary is between 50000 - 60000 £ per year.
Based in the sports industry, with a focus on nutrition and lifestyle, this is a leading brand now looking to grow out its team to go well and truly global, so they’re on the hunt for an exceptional Global Social Lead to help them achieve their mission.
The Role
You’ll own global social strategy across Instagram, TikTok, YouTube, Reddit, LinkedIn and whatever comes next, turning the brand from a broadcast channel into a performance community people actually want to be part of. That means building a platform-native presence from the foundation up, developing social-first content alongside the content studio, and running a global creator strategy that reaches beyond sponsored athletes into the emerging voices in running, cycling, fitness and endurance. You’ll set global principles while enabling local relevance across the UK, USA and Japan, with more markets to come. You’ll build social listening that feeds insight back into brand, product and science. This is the first time the business has had this capability in nearly 35 years - so you’re shaping how the work gets made and moves, not inheriting a system to maintain.
The Package
- £50,000 - £60,000
- On-site working
- Strong learning and development budget
- Exceptional onsite gym facility
- Staff discounts
- Opportunities for international travel
- 25 days holiday plus bank holidays
The Person
You’re a genuine social native, 7 - 12+ years in, fluent in platforms and internet culture rather than someone who manages people who are. You’ve built audiences organically and worked hands-on with creators. You could come from sport, fashion, gaming, media or a social-first agency; you work confidently with minimal instruction, and you’re commercially minded in a cost-conscious business.
Global Social Lead employer: Craft Agency Ltd
Craft Agency Ltd is an exceptional employer that fosters creativity and innovation within its in-house team in Leeds. With a hybrid working model, employees enjoy a flexible work-life balance while engaging in meaningful projects that allow them to shape the visual direction of brands. The company prioritises employee growth through continuous learning opportunities and offers a competitive benefits package, including healthcare, making it a rewarding place to advance your career as a Motion-Driven Brand Designer.
StudySmarter Expert Advice🤫
We think this is how you could land Global Social Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Craft Agency Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Craft Agency Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Craft Agency Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Craft Agency Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Social Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Craft Agency Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Craft Agency Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Craft Agency Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Craft Agency Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Craft Agency Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Craft Agency Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
