At a Glance
- Tasks: Create impactful paid social strategies for health-tech campaigns in the US and Canada.
- Company: Dynamic health-tech company focused on innovative marketing solutions.
- Benefits: Earn £350-£400 per day with hybrid/remote work options.
- Other info: 1-month contract with potential for repeat bookings and extensions.
- Why this job: Shape messaging that resonates and drives performance in a fast-paced environment.
- Qualifications: Proven experience in paid social strategy and strong understanding of audience behaviour.
Based in the health-tech space, this company is looking for an experienced Freelance Paid Social Strategist to support their paid social marketing across the US and Canadian markets.
The Role
- Utilising your strong social-first mindset, you’ll think strategically about messaging, audience personas, and creative direction to help drive performance across campaigns.
- Developing paid social messaging strategies for the US and Canadian markets and shaping campaign narratives and copy that resonate with target audiences across different stages of the customer journey.
- Partner closely with performance marketing and creative teams to ensure messaging supports campaign objectives.
- Review and refine messaging to optimise engagement and performance across paid social channels.
- Create strategic messaging frameworks that align with key customer personas and brand pillars.
- Provide a native US/Canada perspective on messaging, tone of voice, and cultural relevance.
The Package
- £350 – £400 per day
- Hybrid/remote working
- 1-month contract, 3 days per week
- Strategic global market projects
- Fast-paced studio environment
- Opportunity for repeat bookings/extensions
The Person
- This role is ideal for someone who combines strategic marketing expertise with excellent copy and messaging instincts.
- Provide a native-level US/Canada understanding of consumer language, culture, market nuances, and perspective on how communications will resonate with local audiences.
- Proven experience as a Paid Social Strategist or similar strategic marketing role.
- Strong social-first experience and demonstrated ability to build messaging around audience personas, customer insights, and brand positioning.
- Deep understanding of paid social platforms and audience behaviour.
- Experience developing strategic campaign messaging, rather than just writing ad copy.
Freelance Paid Social Strategist employer: Craft Agency Ltd
This company stands out as an exceptional employer in the health-tech sector, offering a dynamic and fast-paced studio environment that fosters creativity and strategic thinking. With a focus on hybrid and remote working, employees enjoy flexibility while engaging in impactful global market projects, alongside opportunities for repeat bookings and extensions. The culture promotes collaboration with performance marketing and creative teams, ensuring that every voice is heard and valued, making it an ideal place for professionals seeking meaningful and rewarding work.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Paid Social Strategist
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance Paid Social Strategist
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Craft Agency Ltd.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Craft Agency Ltd and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance Paid Social Strategist at Craft Agency Ltd.
How to prepare for a job interview at Craft Agency Ltd
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Craft Agency Ltd.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Craft Agency Ltd. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Craft Agency Ltd.
