The Role
You’ll lead the strategic thinking on this challenge. That means working with minimal direction to build actionable frameworks – the kind that hold up in a boardroom and survive contact with commercial reality – not aspirational decks that get admired and shelved.
You’ll balance brand value against commercial growth, translate the thinking into polished, client-ready presentations, and take those recommendations to senior stakeholders yourself. There’s genuine latitude here to shape approach rather than slot into a fixed process, and the direction is yours to own across this 8+ week engagement.
The Package
- £400 – £460 per day
- Hybrid working
- ASAP start on an 8+ week engagement
- Likely extensions
The Person
You’re a Senior Brand or Digital strategist – likely from a strategy consultancy, a creative agency, or in-house at a consumer or sportswear brand, or already established as a freelancer. You lead workstreams without hand-holding, and you’re as strong presenting to senior stakeholders as you are building the thinking behind the deck.
You’re culturally fluent, with a sharp read on emerging behaviours and communities. Ideally, you know the running category and understand how membership, CRM and digital commerce ecosystems drive both brand and growth – this brief was built for someone with exactly that knowledge.
Freelance Digital Marketing Strategist employer: Craft Agency Ltd
Craft Agency Ltd is an exceptional employer that fosters creativity and innovation within its in-house team in Leeds. With a hybrid working model, employees enjoy a flexible work-life balance while engaging in meaningful projects that allow them to shape the visual direction of brands. The company prioritises employee growth through continuous learning opportunities and offers a competitive benefits package, including healthcare, making it a rewarding place to advance your career as a Motion-Driven Brand Designer.
