Brand Strategist & Copywriter

Brand Strategist & Copywriter

Full-Time No working from home possible
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This globally renowned independent design studio works with deep tech and AI innovation at its core. The work spans a range of categories, from cutting-edge gaming and entertainment, luxury fashion and lifestyle, to independent food and hospitality brands.

This is a hybrid role where strategy and copywriting will be in the same pair of hands, safe and at the front of every project this team runs.

The Role

Many of the clients are building things so new the language doesn’t exist yet – their own explanation is either too technical to land or so flattened it loses meaning. Your job is finding words that are true and still make sense to a customer, an investor or a government.

You’ll interrogate briefs, run stakeholder interviews with founders and engineers, and audit crowded categories for uncontested ground. Then you’ll write the naming, the propositions, the manifestos, the launch language – work that reaches clients with minimal editing. You report collaboratively to the two founding partners, in the room from the start of engagements rather than after the thinking is done. The team is twelve, running eight or nine projects at once, spanning AI infrastructure, robotics, games, fashion, culture and food. No dedicated research team – you own that depth yourself.

The Package

  • £50,000 – £60,000
  • Hybrid working
  • Annual progression reviews
  • 20 days holiday, rising to 25 over five years, plus Christmas closure and bank holidays
  • Pension, Medicash, Cycle to Work scheme
  • Funded training and conferences
  • Studio lunch cooked daily by the in-house chef

The Person

A Brand Strategist with three to seven years behind you, likely from a smaller brand-led studio or a larger consultancy where you have the instinct but want more range.

You combine strategy craft – positioning, propositions, naming, tone of voice – with genuine writing ability, whether you arrived through planning, editorial or copywriting. Last but not least, AI fluency is non-negotiable for this one.

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Brand Strategist & Copywriter employer: Craft Agency Ltd

As a Manchester-born streetwear and lifestyle brand, we pride ourselves on our vibrant work culture that fosters creativity and collaboration. Our founder-led approach ensures that every team member has a voice in shaping the brand's future, while our commitment to employee growth is reflected in flexible working hours and performance-related bonuses. Join us to be part of a dynamic team where your contributions directly impact our exciting journey towards becoming a leading brand in the industry.

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Contact Details:

Craft Agency Ltd Recruitment Team