SPECIFIC DUTIES AND RESPONSIBILITIES
Support the development of CPSL Mind’s library of digital impact (Primarily video and photography)
- Support and help to coordinate the development of video and photography assets that help to raise awareness of CPSL Mind’s services, teams, campaigns and fundraising events, working in partnership with internal staff, external stakeholders, and members of the public.
- Work collaboratively with the Communications and Engagement Officer and wider team to produce a multimedia content plan that reflects local people, places, and the CPSL Mind team to strengthen CPSL Mind brand awareness and increased engagement.
- Produce a monthly digital social media report to share with the wider Communications team to share trends and metrics and drive continuous improvement.
- Build local partnerships and relationships with local businesses and charities and influencers to strengthen digital reach and engagement.
Support on the digital content delivery of CPSL Mind’s commissioned projects across the Cambridgeshire region
- Establish and maintain standards for digital content production, by working closely with stakeholders and project partners and the wider communications and engagement team to help meet programme KPI targets.
- Support quality assurance of digital communications outputs by ensuring assets meet specifications and are delivered in accordance with partner deadlines.
- Work with the wider team to evaluate campaign effectiveness and drive continuous improvement.
Support the delivery of CPSL Mind website projects
- Support the partnership with the website provider, relating to the hosting and maintenance of the CPSL Mind website.
- Help to coordinate the creation of new website projects and respond to ad-hoc website maintenance requests.
- Report on website metrics and analytics as part of the monthly digital report.
Support the wider CPSL Mind team
- Work collaboratively with the Communications and Engagement Officer and Income Generation Manager, to support social media and blog content calendars and external newsletters.
- Attend fundraising and networking events with the Communications and Engagement Manager to capture impact and partnership activity.
- Support the wider Communications and Engagement team with other tasks and projects as required.
PERSON SPECIFICATION
Qualifications, Skills and Experience
A relevant digital marketing qualification, or equivalent, work/volunteering experience
Demonstrable experience of creating and adapting video and photography content for a variety of platforms and audiences
Ability to respond to a brief and develop engaging, inclusive, and impactful creative design assets, within tight timescales
DESIRABLE:
CIM Professional Marketing qualification
Experience of working with a range of stakeholders, including external agencies and partners
Experience of attending external engagement events and capturing content in the community, including filming members of public to help tell their stories
Ability to review and interpret data and analytics relating to the website, social media platforms and email marketing
Previous experience of working within a mental health/wellbeing service
Experience of creating and posting web content and social media posts
Experience of email marketing automation tools/Customer Relationship Management Systems such as Mailchimp and Beacon
Understanding of digital tools: Canva, Creative Suite for video editing and Photoshop for editing photographs, WordPress, Google Ads, Google Analytics, paid social channels (Facebook, Instagram, LinkedIn, YouTube)
Attributes and Behaviours
Excellent interpersonal skills, with the ability to build strong working relationships with a wide range of people across the diverse communities of Cambridgeshire, Peterborough, and South Lincolnshire
Ability to work collaboratively, both within the CPSL Mind and across the wider community
Organised and accurate, with the ability to manage a diverse workload
Empathy with CPSL Mind’s work and values
A commitment to equality, diversity, and equal opportunities
DESIRABLE:
Project management skills, including planning and problem-solving
Access to own transport
Digital Marketing Officer employer: CPSL
The Sanctuary in Cambridge is an exceptional employer, offering a supportive and compassionate work environment for Crisis Recovery Workers dedicated to making a difference in mental health. With flexible hours, opportunities for professional growth, and a strong emphasis on teamwork and community engagement, employees can thrive while providing vital support to individuals in distress. The unique setting of The Sanctuary allows staff to contribute meaningfully to the local community, ensuring that every team member plays a crucial role in fostering well-being and resilience.
