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- Tasks: Create and execute innovative marketing campaigns for a global entertainment brand.
- Company: Join a leading global entertainment brand with a dynamic team.
- Benefits: Competitive daily rate, potential for contract extension, and hands-on experience.
- Why this job: Make an impact in the entertainment industry while honing your marketing skills.
- Qualifications: Proven marketing experience in entertainment and strong strategic capabilities.
- Other info: Work on-site in London with excellent career growth opportunities.
Role: Brand Marketing Manager
Specialism(s): SVOD, TV/Theatrical, Campaign Management, Brand Marketing, Partnerships, Agency Management, Budgeting & Forecasting, Marketing Campaigns, Insights, Content, VOD
Type: Contract, Daily Rate
Location: London (4 days on-site per week)
Start: ASAP/Urgent
Daily Rate: £350 - £371 per day
Duration: 3 months (Initial Duration)
CPS Group UK are delighted to be supporting a global entertainment brand to appoint a seasoned SVOD Brand Marketing Manager to develop insight-driven marketing strategies and top-tier marketing campaigns at both brand and IP/content levels. The individual will have day to day responsibility for UK marketing activity alongside peers, working with the research and insights teams, be the expert on the UK market audiences & behaviours, the TV & SVOD landscape and broader entertainment landscape. The role is an initial 3-month contract with a high prospect of further extension, based on-site (4/5 days) in London.
Role Overview:
- Create and execute industry leading, insight driven, innovative & effective marketing campaigns at brand and specific IP level
- Manage and be responsible for campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis
- Ensures learnings and recommendations flow into future activity
- Daily management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns
- Campaign budget management, tracking purchase orders, managing vendors, and supporting quarterly financial planning
- Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity
- Be a key point of contact with the publicity team to ensure we are aligned and maximising brand and content publicity opportunities
- Be an expert on attitudes and behaviours of key UK audiences and where and how to connect with them
- Understand the competitive environment from both a platform and content perspective
- Applying insights to gain competitive advantage
Required Skills & Experience:
- Proven Marketing Manager-level experience
- Experience working within the Entertainment industry (TV, SVOD or Theatrical)
- Ability to ideate and manage high profile, E2E marketing campaigns for entertainment content
- Understands audiences and applies this knowledge to development and implementation
- Previous agency management experience
- Previous budget management experience
- Strong strategic marketing capabilities and implementation skills
- Meticulous organisational skills
- Strong presentation and communication skills
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK.
SVOD Brand Marketing Manager in London employer: CPS Group (UK) Ltd
Contact Detail:
CPS Group (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SVOD Brand Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to meet potential employers or network, make sure to showcase your marketing prowess. Bring along examples of past campaigns you've managed or insights you've gathered. We want to see how you can bring value to the table!
✨Ace the Interview
Prepare for your interviews by researching the company and its recent campaigns. Think about how your experience aligns with their needs. We suggest practising common interview questions and having a few insightful questions ready to ask them too!
✨Apply Through Our Website
Don’t forget to apply through our website for the best chance at landing that SVOD Brand Marketing Manager role! We’re here to help you every step of the way, so take advantage of our resources and let’s get you that job!
We think you need these skills to ace SVOD Brand Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SVOD Brand Marketing Manager role. Highlight your experience in managing marketing campaigns, especially in the entertainment industry, and showcase any relevant skills that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use it to demonstrate your understanding of the UK market and how your insights can drive effective marketing strategies. Keep it engaging and personal!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements. Use metrics where possible to illustrate the impact of your campaigns. This will help us see the value you can bring to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at CPS Group (UK) Ltd
✨Know Your Audience
Before the interview, dive deep into understanding the UK audience's behaviours and preferences in the SVOD landscape. This knowledge will not only impress your interviewers but also help you tailor your responses to show how you can connect with these audiences effectively.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role in the planning process, execution, and post-campaign analysis. Be ready to share insights on what worked, what didn’t, and how you applied those learnings to future projects.
✨Master the Budget Talk
Since budget management is key for this role, come prepared with examples of how you've successfully managed campaign budgets. Discuss your approach to tracking expenses and ensuring financial efficiency, as well as any tools or methods you used to keep everything on track.
✨Build a Connection with the Interviewers
Establish rapport with your interviewers by engaging them in conversation about current trends in the entertainment industry. Ask insightful questions that demonstrate your passion for the field and your eagerness to contribute to their brand’s success.