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For Companies At a Glance
- Tasks: Manage customer communications through email, push, and in-app messaging to boost engagement.
- Company: Join a leading media/entertainment company based in London, known for innovation.
- Benefits: Enjoy a competitive daily rate and the chance to work in a dynamic environment.
- Why this job: Be part of a creative team that values collaboration and drives customer satisfaction.
- Qualifications: Degree in Marketing or Business; experience in CRM management is essential.
- Other info: This is a 6-month contract role with opportunities for growth in a fast-paced setting.
CPS Group UK are delighted to be working with a leading, London-based organisation to appoint a seasoned CRM Coordinator, for an initial 6-month term. Working at the UK HQ and in a highly cross-functional environment, the CRM Coordinator will play a key role in the end-to-end (plan, manage, optimise) communication to customers via email, push and in-app messaging; with the aim of improving customer satisfaction and engagement.
Working closely with internal marketing, creative, PR and copy departments, the CRM Coordinator will support the production of engaging campaigns, whilst ensuring seamless execution and integration of CRM strategies.
Role Requirements
- Support the customer engagement team in the day-to-day delivery across key engagement channels, specifically UI, in-app and email/push notifications
- Brief creatives and manage the creative/copy for customer comms channels (in app, email, push)
- Own and facilitate the delivery process for regional and local campaigns ensuring assets are delivered to strict deadlines and required spec
- Maintain and plan a calendar of key moments that impact customer engagement
- Build relationships with local market teams
- Act as the point-person for any customer engagement/CRM-related queries
- Maintain a customer engagement database (eg channels, specs, legal restrictions)
- Analyse customer data to identify trends and insights
- Collaborate with marketing teams to create targeted campaigns and promotions that complement & support product engagement priorities
- Monitor and report on CRM performance metrics, providing insights and recommendations
- Identify opportunities to streamline processes or approaches to support efficiencies
- Stay updated on industry trends and advancements in CRM technology
Required Skills & Experience
- Degree (or equivalent) in Marketing, Business, or a related field
- Experience in end-to-end CRM management
- Proficiency in CRM software and tools (eg Braze, SFMC)
- Analytical skills with the ability to interpret data and make informed decisions
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a fast-paced environment
- Detail-oriented with strong organizational skills
CRM Coordinator employer: CPS Group (UK) Ltd
Contact Detail:
CPS Group (UK) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Coordinator
✨Tip Number 1
Familiarise yourself with CRM tools like Braze and SFMC, as these are essential for the role. Consider taking online courses or tutorials to boost your proficiency, which will make you stand out during the interview process.
✨Tip Number 2
Network with professionals in the media and entertainment industry, especially those who work in CRM roles. Attend relevant events or join online forums to gain insights and potentially get referrals that could help you land the job.
✨Tip Number 3
Stay updated on the latest trends in customer engagement and CRM strategies. Being knowledgeable about current industry practices will not only prepare you for interviews but also demonstrate your passion for the field.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed CRM campaigns in the past. Highlight your analytical skills by sharing insights from previous data analyses that led to improved customer engagement.
We think you need these skills to ace CRM Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with tools like Braze and SFMC. Emphasise any previous roles where you managed customer engagement campaigns or worked closely with creative teams.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific skills that align with the job description, such as your analytical abilities and experience in managing end-to-end CRM processes.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in past roles. Highlight any experience you have with monitoring CRM performance metrics and making recommendations based on insights.
Highlight Collaboration Experience: Since the role involves working with various teams, mention any past experiences where you collaborated with marketing, creative, or PR departments. This will demonstrate your ability to work in a cross-functional environment.
How to prepare for a job interview at CPS Group (UK) Ltd
✨Know Your CRM Tools
Familiarise yourself with the CRM software mentioned in the job description, such as Braze and SFMC. Be prepared to discuss your experience with these tools and how you've used them to enhance customer engagement in previous roles.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed customer data to identify trends and insights. Highlight specific instances where your analysis led to improved campaign performance or customer satisfaction.
✨Demonstrate Collaboration
Since the role involves working closely with various teams, think of examples that showcase your ability to collaborate effectively. Discuss how you’ve worked with marketing, creative, or PR teams to deliver successful campaigns.
✨Be Detail-Oriented
Emphasise your organisational skills and attention to detail. Prepare to discuss how you manage multiple projects and deadlines, ensuring that all aspects of a campaign are executed flawlessly.
