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- Tasks: Analyse marketing data to drive strategic initiatives and improve retention.
- Company: Join a leading global organisation making waves in the marketing analytics space.
- Benefits: Enjoy hybrid work options and competitive pay rates.
- Why this job: Be part of a dynamic team influencing major marketing decisions with your insights.
- Qualifications: Experience in data analysis, SQL, Python/R, and strong communication skills required.
- Other info: This is a contract role with an urgent start date and potential for growth.
The predicted salary is between 43200 - 72000 £ per year.
CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.
The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.
Role Requirements- Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
- Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.
- Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
- Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
- Liaise closely with third-party media owners and be across past and upcoming media plans.
- Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst.
- Highly proficient in SQL.
- Exposure to Data Warehousing technologies (e.g. Snowflake).
- Excellent technical proficiency in statistical analysis tools – Python and/or R.
- Proven experience and strong knowledge of regression analysis including MMM and A/B Testing.
- Strong verbal and written communication skills.
- Proven experience engaging with and managing senior stakeholders.
Senior Marketing Data Analyst employer: CPS Group (UK) Limited
Contact Detail:
CPS Group (UK) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with Marketing Mix Models (MMM) and A/B Testing methodologies. Being able to discuss these concepts confidently during interviews will demonstrate your expertise and understanding of the role.
✨Tip Number 2
Brush up on your SQL skills, as this is a key requirement for the position. Consider working on real-world projects or datasets to showcase your ability to manipulate and analyse data effectively.
✨Tip Number 3
Network with professionals in the marketing analytics field, especially those who have experience with Snowflake and Python/R. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your experience with stakeholder engagement. Think of specific examples where you successfully communicated complex data insights to non-technical audiences, as this will be crucial in the role.
We think you need these skills to ace Senior Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing Analytics, SQL, and statistical analysis tools like Python or R. Use specific examples that demonstrate your expertise in Marketing Mix Models and A/B Testing.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the job requirements, particularly your experience in driving marketing measurement methodologies and stakeholder engagement.
Showcase Your Technical Skills: Clearly outline your technical proficiency in SQL and any experience with Data Warehousing technologies such as Snowflake. Mention any projects where you successfully implemented MMM or conducted Geo-Testing.
Prepare for Potential Questions: Anticipate questions related to your experience with regression analysis and media mix optimisation. Be ready to discuss specific instances where your recommendations influenced marketing strategies.
How to prepare for a job interview at CPS Group (UK) Limited
✨Showcase Your Technical Skills
Make sure to highlight your proficiency in SQL, Python, and R during the interview. Be prepared to discuss specific projects where you've used these tools, especially in relation to Marketing Mix Models and A/B Testing.
✨Demonstrate Stakeholder Engagement
Since this role involves liaising with senior stakeholders, be ready to share examples of how you've successfully communicated complex data insights to non-technical audiences. This will show your ability to influence decision-making.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to marketing analytics. Practise explaining your thought process and how you would approach developing a marketing measurement roadmap or optimising media mix.
✨Research the Company and Its Market
Familiarise yourself with the company's recent marketing initiatives and their impact on acquisition and retention. Being knowledgeable about their strategies will demonstrate your genuine interest in the role and help you align your answers with their goals.
