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- Tasks: Lead product marketing efforts and develop strategies for device security solutions.
- Company: Join a leading global Digital Security organisation based in London.
- Benefits: Enjoy a competitive salary, benefits, and a 10% annual bonus.
- Why this job: Be the key link between teams and make an impact in the IoT sector.
- Qualifications: Seeking passionate candidates with B2B product marketing experience, preferably in tech.
- Other info: Opportunity to attend events across EMEA and work in a multicultural environment.
The predicted salary is between 42000 - 84000 £ per year.
London – 2 days a week in London Offices
Salary: Up to £70,000 pa + benefits + 10% annual bonus
Our client is a leading global Digital Security organisation with offices in London. They have an excellent opportunity for a Product Marketing Manager to join their Core Security division. In this role, you will be the key link between the sales, marketing, and product management teams on a global scale. Your primary responsibility will be to develop and execute product and solution positioning strategies that differentiate the company’s offerings within the device security market. This role will involve the opportunity to attend events / trade shows across EMEA.
Key Responsibilities:- Serve as the main point of contact for marketing initiatives related to assigned products and solutions, leading and managing product marketing efforts.
- Collaborate with product managers to identify market opportunities and create compelling value propositions for each product line. Continuously assess and refine these propositions to align with target markets.
- Work with field marketing and product management to develop solution briefs that support the creation of product collateral (e.g., pitch decks, videos, explainers) to ensure products are effectively represented across key segments and regions.
- Support the development of go-to-market (GTM) strategies to position products accurately within various market segments and geographical regions.
- Conduct market research and competitive analysis, utilizing insights from sales data, surveys, and customer focus groups to understand customer needs, market potential, and pricing/channel strategies.
We are looking for a bright, articulate and ambitious Product Marketing candidate, someone who has a passion for working within Product Marketing, and would relish the chance to work within Device Security / IoT sector and its application across verticals such as Automotive, AI, Drones, etc. Proven experience in a similar B2B product marketing role ideally from within the Tech sector. Knowledge / experience of IoT / Device Security / AI products, ideally within an international, multicultural environment, would be an advantage but not essential. Exceptional marketing execution and business analysis skills, with the ability to effectively position and promote products and solutions.
Contact: David Southwood – CPS Group UK
Product Marketing Manager (City of London) employer: CPS Group (UK) Limited
Contact Detail:
CPS Group (UK) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (City of London)
✨Tip Number 1
Network with professionals in the Digital Security and IoT sectors. Attend industry events, webinars, or local meetups to connect with people who work in similar roles. This can help you gain insights into the company culture and potentially get a referral.
✨Tip Number 2
Familiarise yourself with the latest trends in device security and IoT. Follow relevant blogs, podcasts, and news sources to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing strategies you've implemented in the past. Be ready to explain how you identified market opportunities and developed value propositions that resonated with target audiences.
✨Tip Number 4
Research the company’s products and their positioning in the market. Understand their competitors and be prepared to discuss how you would differentiate their offerings. This shows your proactive approach and genuine interest in the role.
We think you need these skills to ace Product Marketing Manager (City of London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the tech sector. Emphasise any work related to IoT or device security, as this will resonate with the company's focus.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for product marketing and your understanding of the device security market. Mention specific examples of how you've successfully developed marketing strategies in previous roles.
Highlight Key Skills: In your application, clearly outline your skills in market research, competitive analysis, and go-to-market strategies. Use bullet points to make these stand out, as they are crucial for the role.
Showcase Collaborative Experience: Since the role involves collaboration with various teams, include examples of how you've worked effectively with sales, marketing, and product management teams in the past. This will demonstrate your ability to be the key link between departments.
How to prepare for a job interview at CPS Group (UK) Limited
✨Understand the Product Landscape
Before your interview, make sure you have a solid grasp of the company's products and their positioning in the device security market. Familiarise yourself with their competitors and be ready to discuss how the company differentiates itself.
✨Showcase Your Marketing Strategy Skills
Be prepared to discuss specific marketing strategies you've developed or executed in previous roles. Highlight your experience with go-to-market strategies and how you've successfully positioned products in various market segments.
✨Demonstrate Collaboration Experience
Since this role involves working closely with sales, marketing, and product management teams, share examples of how you've effectively collaborated across departments. Emphasise your ability to lead initiatives and manage cross-functional projects.
✨Prepare for Market Research Questions
Expect questions about your approach to market research and competitive analysis. Be ready to discuss how you've used insights from customer data and surveys to inform product positioning and marketing strategies.
