At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content for a growing software company.
- Company: Join a dynamic software business in Cardiff with a flexible, hybrid work environment.
- Benefits: Enjoy a competitive salary, flexible hours, and the chance to make a real impact.
- Other info: Great opportunity for career growth in a supportive team atmosphere.
- Why this job: Perfect for creative marketers looking to own projects and drive meaningful results.
- Qualifications: Experience in B2B marketing, especially in tech or SaaS, is essential.
The predicted salary is between 50000 - 60000 £ per year.
Location: Cardiff (Hybrid - with parking available)
Salary: £55,000 pro rata
Hours: Approx. 20 hours per week across 3-4 days (flexible working pattern)
CPS Group are working with a growing software business that is entering an exciting period of expansion and is looking for an experienced Digital Marketing Manager to join the team on a part-time basis. This is a fantastic opportunity for a hands-on marketing professional who enjoys taking ownership and delivering meaningful campaigns. Working closely with the leadership team, you will be responsible for managing the full marketing lifecycle - from developing campaigns and content through to execution, reporting and continuous improvement.
The role offers excellent flexibility, with around 20 hours per week required across 3-4 days. The business is open to discussing a working pattern that fits around your commitments, including shorter working days. You'll join an ambitious SME delivering bespoke software solutions and platforms across a range of sectors including public sector, local government, housing associations and commercial organisations.
What you'll be doing:
- Own and deliver end-to-end marketing campaigns, from planning through to execution and reporting
- Translate commercial objectives and sales messaging into effective marketing activity
- Develop targeted campaigns across email, LinkedIn, SEO, paid search, social media and events
- Create engaging content including case studies, landing pages, sector content and outreach campaigns
- Simplify complex software propositions into clear, compelling messaging
- Work closely with sales, product and technical teams to support opportunities and generate pipeline
- Manage the marketing calendar across brand, content and campaign activity
- Monitor performance data, market feedback and competitor activity to refine campaigns
- Provide clear reporting on marketing activity and its impact on business growth
What we're looking for:
- Proven experience in a B2B marketing role, ideally within technology, SaaS, software or technical consultancy environments
- Experience owning and delivering marketing campaigns end-to-end
- Strong understanding of digital marketing channels including SEO, paid search, LinkedIn, email marketing and content creation
- Excellent copywriting skills with the ability to communicate complex products and services clearly
- Experience supporting sales teams and contributing to pipeline generation
- Strong project management skills with the ability to manage multiple priorities
- Commercially minded with a focus on delivering measurable results
- Experience marketing into public sector, housing or similar regulated environments would be highly beneficial
Digital Marketing Manager (Part Time) employer: CPS Group (UK) Limited
Join a dynamic digital consultancy that prioritises employee growth and offers a flexible work culture, allowing you to thrive in a primarily remote role with occasional client visits. With competitive salaries and a focus on financial transformation initiatives, this company provides ample opportunities for professional development while working alongside senior finance stakeholders in a collaborative environment.
