At a Glance
- Tasks: Create and optimise CRM messages to enhance customer engagement.
- Company: Join a leading media brand with a dynamic team.
- Benefits: Competitive daily rate, hybrid work model, and growth opportunities.
- Other info: Collaborative environment with a focus on quality and analytics.
- Why this job: Make an impact in marketing operations and drive innovative campaigns.
- Qualifications: 2+ years in marketing operations and proficiency in Braze.
The predicted salary is between 50000 - 70000 £ per year.
Role: CRM Marketing Operations Specialist
Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS
Type: Contract, Inside IR35
Location: London (Hybrid)
Start: April 2026
CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions
The CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.
This is a long-term, yearly rolling contract role.
Role Requirements
- Build, test and execute CRM messages across the entire customer lifecycle
- Continually drive messaging optimization and best practice adoption
- Run A/B and multivariate tests
- Coordinate with marketing teams to create and manage the end-to-end marketing campaign process
- Create and manage project plans with clearly defined deliverables and resources
- Within the team, coordinate CRM workstreams and prioritise effectively
- Track and communicate CRM messaging progress
- Monitor messaging campaigns and initiatives, flagging and mitigating issues where required
- Traffic messages utilizing targeting capabilities, considering business goals
- Implement and audit all analytic encoding to enable messaging effectiveness
- Report and analyse on message performance
- Ensure CRM operations conform to regulatory standards (e.g. GDPR)
- 2+ years of work experience in marketing operations, analytics
- Experience in Marketing/CRM automation and personalisation
- Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
- Understanding of messaging best practices (email, push, in-app)
- High attention to detail and ability to readily spot potential bugs/issues
- Excellent written/documentation skills
- Skilled in Insights Analysis
- Working knowledge of SQL
- Experience working in agile teams
- Effective communication skills with globally diverse cultures
- Curious and analytic mindset, striving to build expertise
- Multi-lingual (desirable, excellent English language/written skills mandatory)
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on 02920 37 55 99 or email cgrant@cpsgroupuk.com
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CRM Marketing Operations Specialist employer: CPS Group (UK) Limited
Join a dynamic digital consultancy that prioritises employee growth and offers a flexible work culture, allowing you to thrive in a primarily remote role with occasional client visits. With competitive salaries and a focus on financial transformation initiatives, this company provides ample opportunities for professional development while working alongside senior finance stakeholders in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the media and entertainment industry, especially those who work with CRM. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects, A/B tests, and any cool campaigns you've worked on. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of platforms like Braze and Adobe Experience Manager. Be ready to discuss how you've optimised messaging campaigns in the past—real examples go a long way!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Marketing Operations Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Marketing Operations Specialist role. Highlight your experience with messaging platforms like Braze and any relevant marketing operations skills. We want to see how your background aligns with what we're looking for!
Showcase Your Skills:In your application, don’t just list your skills—show us how you've used them! Whether it's running A/B tests or managing CRM campaigns, give us examples that demonstrate your expertise and attention to detail.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our team. We love seeing enthusiasm and a good understanding of the media and entertainment industry.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at CPS Group (UK) Limited
✨Know Your CRM Tools
Make sure you’re well-versed in the tools mentioned in the job description, especially Braze and AEM. Familiarise yourself with their functionalities and how they can optimise messaging campaigns. Being able to discuss your hands-on experience with these platforms will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with analytics and how you've used data to drive marketing decisions. Bring examples of A/B tests or multivariate tests you've run, and be ready to explain the outcomes. This will demonstrate your ability to monitor and report on message performance effectively.
✨Emphasise Quality Assurance
Since quality assurance is critical for this role, be prepared to talk about your approach to ensuring high-quality user experiences. Share specific instances where you identified bugs or issues and how you resolved them. This will highlight your attention to detail and commitment to excellence.
✨Communicate Effectively
Given the need to coordinate with diverse teams, practice articulating your thoughts clearly and concisely. Think of examples where you successfully collaborated with others, especially in an agile environment. Strong communication skills are key, so make sure you convey your ideas confidently during the interview.
