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- Tasks: Lead marketing strategies for innovative cybersecurity products and solutions.
- Company: Join a global digital media business making waves in the cybersecurity sector.
- Benefits: Enjoy a competitive salary, bonus, and hybrid working options.
- Why this job: Be part of a dynamic team shaping the future of cybersecurity marketing.
- Qualifications: Experience in cybersecurity marketing and strong analytical skills required.
- Other info: Work closely with cross-functional teams to launch impactful products.
The predicted salary is between 48000 - 80000 £ per year.
Marketing Manager (Cyber Security)
Salary Up to £80,000 + Bonus + Benefits
London (Hybrid Working – 2 days a week in the office)
CPS Group is proud to partner with a global digital media business that is looking for a marketing manager to join its growing cybersecurity division!
This role is responsible for developing products & solutions positioning and messaging that differentiates the organisation in the cybersecurity market. This position also contributes to the strategic assessment of new products, solutions & innovation by prioritizing and translating market & customer needs into differentiated value propositions. They also work closely with Product Management, Service Delivery, Go-To-Market, Digital Marketing, Field Marketing & Marketing Communications teams to develop and deliver high-impact market positioning and launch products and solutions in the defined markets.
Key Responsibilities:
- Lead strategic assessment of new products/solutions/innovations including competitive positioning
- Conduct appropriate levels of market research and competitive analysis, which may include sales insight, surveys, and interviews with customers and prospects to gather customer pain points, total addressable market, market dynamics, pricing & channel strategies, top competitors
- Collaborate with Product Management, Service Delivery, and Go-To-Market teams to bring new & differentiated services & solutions to market
- Lead Marketing programs for new products/solutions/innovations to ensure successful commercial launches for the right audiences and the most suitable tactics
Candidate Skills/Experience:
- Must have prior experience in a similar position with Cyber Security Marketing experience
- Excellent marketing execution and business analysis skills with strong capabilities in effectively positioning and promoting products & solutions
- Ability to translate complex concepts and technologies into business-oriented value propositions.
- Dynamic, autonomous, and capable of taking initiative and decisions in a fast-evolving environment
Contact: Matt Jacob – CPS Group UK
Marketing Manager employer: CPS Group Limited
Contact Detail:
CPS Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends and challenges in the cybersecurity market. This knowledge will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the company's goals.
✨Tip Number 2
Network with professionals in the cybersecurity field. Attend industry events, webinars, or online forums to connect with others and gain insights that could be beneficial during your interview process.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've implemented in previous roles, especially those related to product launches. Highlight your ability to analyze market data and translate it into actionable marketing plans.
✨Tip Number 4
Showcase your understanding of how to position products in a competitive landscape. Be ready to provide examples of how you've successfully differentiated products in past roles, as this is crucial for the position.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in cybersecurity marketing. Focus on specific achievements and skills that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the cybersecurity market. Discuss how your previous experiences have prepared you for this role and how you can contribute to the company's success.
Showcase Your Analytical Skills: In your application, emphasize your ability to conduct market research and competitive analysis. Provide examples of how you've successfully translated market needs into effective marketing strategies.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you collaborated with product management, digital marketing, or other relevant departments to launch successful products.
How to prepare for a job interview at CPS Group Limited
✨Showcase Your Cyber Security Knowledge
Make sure to highlight your experience in cyber security marketing. Be prepared to discuss specific campaigns or projects you've worked on and how they contributed to the overall business strategy.
✨Demonstrate Market Research Skills
Prepare examples of how you've conducted market research and competitive analysis in the past. Discuss the methods you used and how the insights gathered influenced product positioning and marketing strategies.
✨Communicate Value Propositions Clearly
Practice explaining complex cyber security concepts in simple, business-oriented terms. This will show your ability to translate technical details into compelling value propositions for different audiences.
✨Emphasize Collaboration Experience
Be ready to talk about your experience working with cross-functional teams such as Product Management and Digital Marketing. Highlight specific instances where collaboration led to successful product launches or marketing initiatives.
