At a Glance
- Tasks: Manage impactful in-store communications for Asda from design to implementation.
- Company: Join CPM, a Gold Investor in People accredited company.
- Benefits: Up to £30K salary, hybrid working, 26 days holiday, and discounts at various retailers.
- Other info: No weekends, excellent career growth, and a supportive work environment.
- Why this job: Be part of a creative team that drives customer engagement and satisfaction.
- Qualifications: Experience in marketing project management and strong communication skills required.
The predicted salary is between 27000 - 30000 € per year.
CPM have an exciting opportunity for a marketing executive to work on behalf of Asda!
As an In-Store Communications Planner working in the marketing function, you will manage end to end the delivery of impactful in-store communications for Asda, with purposeful messaging, to critical path, on budget & fit for the Asda customer.
This is a great opportunity to be involved in all steps of the process, from project management and initial design through to effective implementation at store.
Salary £27,000 - £30,000 (depending on experience) this is a full-time role, with some flex for home working.
The In-Store Communications team create and execute compelling customer communication across all our store formats, driving basket spend, engaging customers and adding shopper satisfaction.
Ideal Location: Leeds, United Kingdom, LS2
Excellent communication skills are essential for this role along with experience working with design and print agencies and/or having experience in a similar marketing role.
The ins and outs:
- Manage the delivery of in-store communications which supports the strategic objectives of the Commercial Business Unit and is in line with the Asda Brand and in-store comms principles
- Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles
- Be responsible for critical path management across all stakeholders, to ensure activity lands right first time
- Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes
- Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required
- Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines - ensuring in-store communications are developed in line with these and land right first time
- Accountable for the communications package to Retail - including element tables, briefing packs etc. - to encourage right first-time implementation in-store
- An in depth understanding of the retail market for your business unit / area - analysing the competitor\'s activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms
- Coach & support the POS Co-Ordinator with workload management, prioritisation & development
Key relationships with this role are with the following teams:
- Customer Design & In-House Studio
- Commercial Business Units
- Customer Proposition & Planning
- Retail Leadership Teams
- Commercial Operations
- Legal
- Multiple agency partners
What you\'ll need:
- End to end project management skills
- Critical path & time management
- Attention to detail & an eye for creative
- Strong verbal & written communication skills
- Strong admin & organisation skills
- Understand the competitor set & best in class retailers
- Build relationships with a wide variety of internal & external stakeholders
- Self-motivation & being a team player
- A valid UK driving license as this role requires the candidate to be in Asda House and also in stores
What is in it for you?
- Hybrid working
- Up to £30K basic DOE
- No weekends (average 37.5hours Monday to Friday)
- Life Assurance
- 26 days holiday + Bank Holidays, with yearly increments to a maximum of 31 days
- Employer pension contribution
- Income protection
- Private Medical Insurance with Bupa
- Buy/Sell holiday
- Eyecare scheme up to £80 per year
- Discounts and promotions for a huge variety of retailers!
- Reward and recognition programme
- Enhanced maternity/paternity leave
If you have a proven track-record in in-store communications or have relevant marketing project management experience, this marketing executive role could be the one for you!
CPM is Gold Investor in People accredited and an equal opportunities employer.
Asda In Store Communications Planner in Leeds employer: CPM United Kingdom Limited
At CPM, we pride ourselves on being an excellent employer, offering a dynamic work environment in Leeds where creativity and collaboration thrive. As an In-Store Communications Planner, you'll enjoy a competitive salary, hybrid working options, and a comprehensive benefits package that includes generous holiday allowances and private medical insurance. Our commitment to employee growth is reflected in our Gold Investor in People accreditation, ensuring you have the support and resources needed to excel in your career while contributing to impactful marketing initiatives for Asda.
StudySmarter Expert Advice🤫
We think this is how you could land Asda In Store Communications Planner in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Asda or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Asda's brand values and recent campaigns. Show us you understand their in-store communication strategies and how you can contribute to them.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Focus on articulating your project management skills and how you've successfully delivered marketing projects in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Asda In Store Communications Planner in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the In-Store Communications Planner role. Highlight your relevant experience in project management and communications, and show how you align with Asda's brand values.
Show Off Your Skills:Don’t hold back on showcasing your critical path management and attention to detail. Use specific examples from your past roles to demonstrate how you've successfully managed projects and collaborated with teams.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use straightforward language and avoid jargon. Remember, strong verbal and written communication skills are key for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're keen and proactive about joining our team!
How to prepare for a job interview at CPM United Kingdom Limited
✨Know Your Asda Inside Out
Before the interview, make sure you have a solid understanding of Asda's brand values and in-store communication principles. Familiarise yourself with their recent campaigns and how they engage customers. This will show your genuine interest and help you align your answers with their objectives.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of your project management experience. Highlight how you've managed timelines, budgets, and stakeholder relationships in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your ability to deliver impactful communications.
✨Communicate Clearly and Confidently
Since strong verbal and written communication skills are essential for this role, practice articulating your thoughts clearly. Prepare to explain complex ideas simply, as you might need to convey messages to various stakeholders. Consider doing mock interviews with friends to build your confidence.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about the team dynamics, the in-store communications toolkit, or how success is measured in this role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.
