At a Glance
- Tasks: Lead and inspire field teams to drive sales performance in a dynamic soft drinks business.
- Company: Join CPM Ireland, representing Suntory Soft Drinks, a global leader in beverages.
- Benefits: Enjoy a competitive salary, performance bonuses, company van, and health insurance discounts.
- Other info: Hybrid role with fast-track career progression opportunities and a supportive culture.
- Why this job: Make a real impact by shaping strategy and developing high-performing teams.
- Qualifications: Proven leadership experience in FMCG or related industries with strong coaching skills.
The predicted salary is between 37125 - 45375 £ per year.
CPM Ireland are looking for an experienced and inspirational
Regional Sales Manager to lead multiple field-based teams across a dynamic, multi-channel soft drinks business.
Working on behalf of
Suntory Soft Drinks , one of the world's leading beverage companies, you'll play a pivotal role in driving sales performance, developing talent, and delivering best-in-class execution across retail, grocery and out-of-home channels.
Home to a portfolio of globally recognised and trusted brands, Suntory is built on a heritage of quality, innovation and sustainable growth, making this an exciting opportunity to represent a world-class business while leading high-performing teams across your region.
This is a key leadership role responsible for driving performance across retail, grocery, out-of-home, merchandising and business development channels.
You'll lead Sales Merchandisers, Territory Managers and Business Development Executives, ensuring exceptional execution, strong commercial results and a culture where people can thrive.
As Regional Sales Manager, you'll be responsible for delivering regional sales performance while providing visible leadership, coaching and support to geographically dispersed teams.
Working closely with the Client Service Manager and key stakeholders, you'll help shape regional strategy, drive operational excellence and ensure best-in-class execution across all channels.
If you're a proven sales leader with a passion for developing people, delivering results and building high-performing teams, we'd love to hear from you.
Working Pattern
This is a hybrid role, combining office-based planning, analysis, collaboration and client engagement with visible leadership and coaching in the field.
- 2 days per week office-based
- 3 days per week in the field
- Flexibility required based on business and client needs
- What You'll Be Doing
- Leadership & Team Development
- Lead, motivate and develop high-performing field teams across your region.
- Create a positive, accountable and performance-driven culture.
- Conduct regular coaching sessions, field accompaniments and performance reviews.
- Build team capability through development plans, training and succession planning.
- Conduct regular one-to-one meetings, setting objectives and supporting colleagues to achieve success.
- Manage team resources, holiday planning, absence management and territory coverage.
- Support teams in overcoming barriers and delivering against business objectives.
- Sales & Commercial Performance
- Deliver regional sales targets across distribution, availability, compliance and business development KPIs.
- Develop and execute regional business plans aligned to client objectives.
- Translate strategy into clear, measurable objectives for your teams.
- Identify growth opportunities and drive continuous improvement initiatives.
- Share best practice and implement innovative approaches to maximise performance.
- Champion retail execution while supporting wider growth across grocery and out-of-home channels.
- Operational Excellence
- Optimise call files, journey plans and territory coverage.
- Monitor team productivity, data quality and execution standards.
- Ensure accurate and timely reporting across all field activities.
- Drive efficiencies that maximise return on investment and client satisfaction.
- Maintain high standards of compliance, governance and operational delivery.
- Stakeholder & Client Management
- Build strong relationships with key client stakeholders.
- Provide regular updates on performance, opportunities, risks and market insights.
- Ensure clear communication of business priorities, targets and KPIs.
- Support the delivery of client initiatives and promotional programmes across the region.
What's In It For You?
- £38,000 - £40,000
- Performance Bonus
- Company van
- Fuel card
- Daily lunch allowance
- Discounted health insurance
- Company recognition awards
- Team events and activities
- Ongoing support and training
- Fast-track career progression opportunities for high performers
What We're Looking For
Essential Experience
- Proven leadership experience managing field sales or geographically dispersed teams.
- Strong background within FMCG, soft drinks, grocery, retail, merchandising, out-of-home sales or a related industry.
- Successful track record of delivering commercial targets and operational excellence.
- Experience developing and coaching high-performing teams.
- Full clean driving licence and flexibility to travel throughout the region.
Skills & Competencies
- Strong leadership and coaching capabilities.
- Excellent commercial awareness and decision-making skills.
- Strong stakeholder management and communication skills.
- Data-driven mindset with strong analytical and reporting capabilities.
- Excellent planning, organisation and problem-solving skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency across Microsoft 365, including Excel, Power Point, Word, Outlook and Teams.
Why Join CPM Ireland?
At CPM Ireland, our people are at the heart of everything we do.
We partner with some of the world's leading brands to deliver exceptional sales, merchandising and customer engagement solutions.
We pride ourselves on creating a culture that rewards ambition, supports development and recognises success.
As Regional Sales Manager, you'll have the opportunity to make a genuine impact by leading talented teams, shaping strategy and driving growth for one of the world's most recognised soft drinks businesses.
If you're ready for your next leadership challenge and want to join a business where people and performance go hand in hand, we'd love to hear from you.
Regional Sales Manager employer: CPM Ireland
At CPM, we pride ourselves on fostering a dynamic and inclusive work culture where every team member plays a vital role in our collective success. As a Remote Field Sales Executive, you'll enjoy competitive compensation, a performance-based bonus, and the flexibility of remote work, all while being part of a supportive team that values innovation and personal growth. With opportunities for continuous improvement and professional development, CPM is an excellent employer for those looking to make a meaningful impact in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Manager at CPM Ireland, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including CPM Ireland. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for CPM Ireland:When writing your cover letter, make sure to tailor your message specifically for CPM Ireland. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at CPM Ireland
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show CPM Ireland that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show CPM Ireland that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with CPM Ireland’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
