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Paid Ads Specialist
Full Time (On Site)
Uk
Exp: Entry-level Department: It
Description
Cplus Soft is seeking a data-driven and ROI-focused Paid Ads Specialist with hands-on expertise in running and optimizing paid ad campaigns across Meta (Facebook, Instagram) and Google platforms. The ideal candidate should possess strong analytical skills, a deep understanding of audience targeting, and a proven track record of driving measurable results through paid channels.
Key Responsibilities
- Plan, execute, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads (Search, Display, YouTube).
- Conduct thorough keyword research, audience segmentation, and A/B testing to refine targeting and creatives.
- Develop and manage campaign budgets with a focus on ROAS and CPL targets.
- Monitor daily performance and prepare regular reports highlighting KPIs, conversion metrics, and recommendations.
- Collaborate with the design and content teams for ad creatives that align with campaign goals.
- Stay updated on platform updates, ad trends, and algorithm changes to improve performance.
- Analyze competitors and market benchmarks to identify growth opportunities.
Requirements
- 1 – 3 years of hands-on experience in managing Meta and Google Ads campaigns.
- Strong understanding of paid media strategy, bidding strategies, and performance metrics.
- Proficiency with Google Analytics, Google Tag Manager, and conversion tracking setups.
- Ability to handle multiple campaigns and meet tight deadlines across various projects.
- Strong communication skills and ability to work collaboratively with cross-functional teams.
- Bonus: Experience with remarketing, funnel strategies, and CRO tactics.
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