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- Tasks: Lead and execute innovative marketing strategies across multiple channels to drive brand success.
- Company: Dynamic company in Basingstoke focused on omnichannel marketing.
- Benefits: Competitive pay, hands-on experience, and opportunities for professional growth.
- Why this job: Make a real impact on brand strategies and connect with customers directly.
- Qualifications: Degree in life science or business, plus 3+ years of marketing experience.
- Other info: Collaborative environment with opportunities to work with top agencies and suppliers.
The predicted salary is between 60000 - 84000 £ per year.
Location: Basingstoke
Duration: 12 months
Pay rate: £33.33- 35.90 per hour
Responsible for strategic and executional marketing at category and local level. Works closely with the Category Marketing Manager and Marketing Executives / Interns to drive marketing execution and business performance. Responsible for brand strategy for selected brands under the leadership of the Category Marketing Manager. Expected to play a substantial role in the development and execution of the marketing plans for specific brands for which they are given responsibility and to ensure alignment to the larger category and business objectives. Will interact with key suppliers, including agencies and sit on cross-functional teams. Will work with the relevant marketing intern to ensure effective execution of marketing tasks.
Functions, Duties, Tasks:
- Understand local category strategies to interpret, adapt and translate into brand and execution plans for his/her brands, leading to business success.
- Execute the roll out of UK and Ireland Marketing Campaigns to achieve Sales Targets, as guided by Category Marketing Manager.
- Lead and develop omnichannel and traditional marketing executions and projects to meet marketing objectives. Responsible for deliverables and execution of such programs.
- Define Omnichannel Marketing objectives and lead execution of tactics, ensuring digital is a central part of a fully functioning multi-channel execution.
- Build metrics to track success and identify gaps versus planned outcomes. Adapt strategies and plans accordingly.
- Partner on all the above with local species teams and cross functionally as appropriate.
Customer Insights Centricity:
- Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing.
- Utilises relevant digital datapoints to ensure omnichannel activations are effective in driving business results.
- Spends time in the field as needed to support Sales teams, meeting customers and consumers and gathering feedback on a first-hand basis. Develop a deep understanding of the customer and customer needs.
- Manage brand and product pricing, exposure and price control for selected brands.
- Develop and drive customer insights initiatives and acquire market intelligence.
Production and supply of compliant promotional materials:
- Supply marketing communications (marcoms) items aligned with Global and Local platforms and directions. Design and supply items for local brands where and when required.
- Work closely with internal personnel and external agencies involved in the production and final approval of all artwork, and to ensure compliance with all GPP requirements.
- Act as Promotional Materials Owner and fulfil all roles relating to material approval and retirement in alignment with local Promotional Materials SOP.
- As the Promotional Materials Owner, the holder of this role will fulfil the responsibilities set out in EGQS-D-005 – Promotional and Educational Materials.
Expenditure, Production & Sales Forecasting:
- Manage Marketing Operational Expenditure (Opex) and resource allocation, as directed by Ruminant Marketing Manager.
- Forecast product supply for products where brand responsibility is held.
- Develop and maintain business relationships with key business partners.
- Build positive relationships with relevant external bodies, such as KOLs, advertising agencies, key vendors etc.
Minimum Qualification (education, experience and/or training, required certifications):
- Education/Experience: Degree level either life science or business qualification. MBA or professional marketing qualification desirable.
- 3+ years marketing experience.
Omnichannel Marketing Manager employer: Cpl Life Sciences
Contact Detail:
Cpl Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnichannel Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use real data to demonstrate how your strategies drove results. This will give you an edge when chatting with hiring managers and show them you mean business.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Be ready to discuss how you can contribute to their goals, especially in omnichannel marketing. Tailor your responses to align with their brand strategy and objectives.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Omnichannel Marketing Manager role!
We think you need these skills to ace Omnichannel Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Omnichannel Marketing Manager role. Highlight relevant experience and skills that align with the job description, especially in strategic marketing and execution.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role involves analysing customer insights and market data, be sure to mention any experience you have with metrics and analytics. We want to see how you've used data to drive marketing success in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Cpl Life Sciences
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their current market position, recent campaigns, and customer feedback. This will not only show your enthusiasm but also help you discuss how you can contribute to their success.
✨Master the Omnichannel Approach
Brush up on omnichannel marketing strategies and be ready to discuss how you would integrate digital and traditional marketing efforts. Prepare examples of past experiences where you've successfully executed multi-channel campaigns, as this will demonstrate your capability in this area.
✨Bring Data to the Table
Be prepared to talk about how you’ve used data to drive marketing decisions in the past. Familiarise yourself with key metrics that matter for the role, such as customer insights and campaign performance, and think of specific instances where you’ve adapted strategies based on data analysis.
✨Showcase Your Collaboration Skills
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your experience in cross-functional teams and how you’ve built relationships with external partners, as this will be crucial for the role.
