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- Tasks: Lead brand strategy and execution for a global pharmaceutical specialty care franchise.
- Company: A leading global pharmaceutical company with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborate with diverse teams and drive brand growth in a complex stakeholder landscape.
- Why this job: Make a real impact in a high-visibility role at the intersection of global strategy and local execution.
- Qualifications: Proven marketing experience in a global pharmaceutical setting and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
A leading global pharmaceutical company is looking for a senior above-country marketer to lead brand strategy and regional execution for a specialty care franchise. This is a high-visibility role with genuine commercial scope, working at the intersection of global strategy and affiliate delivery.
As Global Brand Lead, you will own the commercial marketing agenda - co-creating the operational brand plan, guiding affiliate teams and driving market share and revenue growth for a mature but actively managed brand. You will be a key connector between global brand direction and local market execution, requiring both strategic credibility and a hands-on approach to getting things done across a complex stakeholder landscape.
What you’ll do:
- Co-create the annual operational brand plan with affiliates and functions, including investment and divestment recommendations.
- Drive brand strategy and tactic implementation across the region, ensuring alignment with global brand direction.
- Generate deep, patient-focused customer insights in partnership with country commercial leads and Customer Engagement Excellence teams.
- Develop brand budget allocation recommendations in collaboration with country teams.
- Build and deploy an omnichannel digital engagement strategy that works across all affiliates.
What we’re looking for:
- Proven above-country commercial marketing experience within a global pharmaceutical organisation.
- Track record of leading without authority across diverse, cross-functional and multicultural teams.
- Comfortable operating in global virtual and matrix environments.
- Strong omnichannel marketing capability including digital tools, data analytics and CRM platforms.
- Financial acumen and experience with global brand forecasting.
- Business English fluency; additional European languages are a strong advantage.
Brand Lead in London employer: Cpl Life Sciences
Contact Detail:
Cpl Life Sciences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Lead role.
✨Tip Number 2
Prepare for interviews by understanding the company’s brand strategy inside out. We recommend diving deep into their recent campaigns and market performance. This shows you’re genuinely interested and ready to contribute!
✨Tip Number 3
Showcase your omnichannel marketing skills! Bring examples of how you’ve successfully implemented digital strategies in past roles. We want to see your hands-on experience and how you can drive engagement across various platforms.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Brand Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Brand Lead role. Highlight your above-country commercial marketing experience and any relevant achievements in a global pharmaceutical context.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this position. Share your passion for brand strategy and how your hands-on approach has driven success in previous roles. Don’t forget to mention your experience with omnichannel marketing!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to connect global brand direction with local market execution. Provide examples of how you've successfully navigated complex stakeholder landscapes and led cross-functional teams.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Cpl Life Sciences
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand you'll be leading. Understand its history, current market position, and future potential. This will not only show your passion but also help you discuss how you can drive market share and revenue growth effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've co-created operational brand plans in the past. Highlight your experience in aligning local execution with global strategy, as this role requires a strong connection between the two. Be ready to demonstrate your strategic credibility.
✨Emphasise Your Cross-Functional Leadership Skills
This position involves working across diverse teams without direct authority. Share stories that illustrate your ability to lead and influence others in a matrix environment. Discuss how you've successfully navigated complex stakeholder landscapes in previous roles.
✨Be Ready to Talk Digital Engagement
With a focus on omnichannel strategies, prepare to discuss your experience with digital tools, data analytics, and CRM platforms. Bring examples of how you've developed and deployed successful digital engagement strategies that resonate with customers and affiliates alike.