At a Glance
- Tasks: Lead networking and manage sales enquiries to boost occupancy in a luxury care home.
- Company: Join a healthcare client dedicated to exceptional resident care and well-being.
- Benefits: Enjoy competitive salary, 20 days holiday, training opportunities, and high street discounts.
- Why this job: Be part of a passionate team making a real difference in residents' lives.
- Qualifications: Experience in sales and customer service, ideally in healthcare or care homes.
- Other info: Free onsite parking and unlimited referral bonuses available.
The predicted salary is between 36000 - 60000 £ per year.
Cpl is representing a client in the healthcare sector who strives to offer exceptional care and ensure residents experience something extra special, every day. We are seeking a Customer Relations Manager to support this vision within a luxury care home setting.
As Customer Relations Manager, you will lead local networking activity to develop and maintain strong relationships with referral sources. Working alongside the management team, you will ensure that occupancy and average weekly fee rates are achieved in line with budget expectations.
You’ll be part of a team that is genuinely passionate about the health and well-being of residents, providing residential, nursing, and dementia care for older people.
We’re looking for someone who can build strong connections, liaise with internal and external stakeholders at all levels, and leave a positive and professional impression on prospective residents and their families.
Key Responsibilities
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Manage sales enquiries to maximise occupancy.
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Host prospective customer visits, follow up effectively, and identify key referral groups.
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Support the development of the marketing strategy in collaboration with the wider Sales Team.
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Develop and maintain a strong profile within the local community to promote the care home.
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Maximise profit performance of sales to meet or exceed targets.
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Handle administrative responsibilities, including budgetary controls and preparation of sales management reports.
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Act as a brand ambassador, always showing courtesy and respect to residents and relatives.
About You
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Demonstrable experience in a similar sales role, ideally within the healthcare or care-home sector.
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Strong background in sales and customer service in a face-to-face or business-to-customer setting.
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Excellent stakeholder relationship and engagement skills.
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Experience working with multidisciplinary teams to support project delivery.
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Decisive, self-motivated, proactive, flexible, and adaptable.
What We Offer
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Competitive salary and benefits package, including bonus/commission.
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20 days holiday plus Bank Holidays.
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A supportive and collaborative working environment.
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Opportunities for professional development and training.
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Access to high street discounts via a mobile-friendly benefits platform.
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Workplace pension.
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Free onsite parking.
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Unlimited Refer a Friend Bonus (up to £750 per referral, T&Cs apply).
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Employee Assistance Programme, occupational health support, and wellbeing services.
If you are interested in this opportunity, please apply via the link or send your CV to deirdre.phillips@cplhealthcare.com.
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Customer Relations Manager – Care Home employer: Cpl Healthcare
Contact Detail:
Cpl Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relations Manager – Care Home
✨Tip Number 1
Network actively within the healthcare sector. Attend local events, workshops, or seminars related to care homes and healthcare services. This will help you build connections with potential referral sources and demonstrate your commitment to the community.
✨Tip Number 2
Familiarise yourself with the specific needs and concerns of residents and their families in a care home setting. Understanding their perspectives will enable you to engage more effectively during customer visits and build trust.
✨Tip Number 3
Showcase your knowledge of the local market and competition. Being well-informed about other care homes in the area will allow you to position your care home effectively and highlight its unique selling points during discussions with stakeholders.
✨Tip Number 4
Prepare to discuss your previous successes in sales and customer relations. Be ready to share specific examples of how you've maximised occupancy or improved customer satisfaction in past roles, as this will demonstrate your capability for the position.
We think you need these skills to ace Customer Relations Manager – Care Home
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Customer Relations Manager position. Tailor your application to highlight relevant experience in sales and customer service, particularly within the healthcare sector.
Craft a Compelling CV: Your CV should clearly showcase your experience in sales roles, especially in care homes or healthcare. Use specific examples to demonstrate your ability to build relationships and achieve targets, as these are key aspects of the role.
Write a Strong Cover Letter: In your cover letter, express your passion for providing exceptional care and your understanding of the importance of stakeholder relationships. Mention how your skills align with the company's vision and how you can contribute to their success.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial for a role that involves liaising with residents and families.
How to prepare for a job interview at Cpl Healthcare
✨Know the Care Home's Values
Before your interview, take some time to research the care home's mission and values. Understanding their commitment to exceptional care will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Networking Skills
As a Customer Relations Manager, building relationships is key. Prepare examples of how you've successfully developed connections in previous roles, especially within the healthcare sector. This will highlight your ability to engage with referral sources effectively.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and customer service approach. Think of scenarios where you've had to manage difficult situations or exceed customer expectations, and be ready to discuss these experiences in detail.
✨Demonstrate Your Team Spirit
Since the role involves working with multidisciplinary teams, be prepared to talk about your collaborative experiences. Highlight instances where you've worked alongside others to achieve common goals, showcasing your adaptability and teamwork skills.