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- Tasks: Lead marketing strategy and oversee promotional materials for innovative fragrance products.
- Company: Join the world's largest fragrance house, shaping the future of scents.
- Benefits: Diverse culture, equal opportunities, and career development in a creative environment.
- Why this job: Make an impact in the fragrance industry with your creativity and market insights.
- Qualifications: Degree in Marketing, strong UK market knowledge, and excellent presentation skills.
- Other info: Maternity cover role with potential for growth in a dynamic team.
The predicted salary is between 36000 - 60000 £ per year.
As the largest fragrance only fragrance house in the world, we take pride in proactively shaping the future of the fragrance industry. We focus all our creativity, innovation, and energy into making fragrances and nothing else. CPL Aromas is home to some of the world’s leading perfumers, and we’re trusted by top brands to translate their creative vision into beautiful scents. We provide career and development opportunities for talented individuals across a range of disciplines – from all support functions to customer facing roles. A job at CPL Aromas promises a unique career path for anyone with a passion for the world of fragrance. With operations all over the world, we celebrate a diverse range of cultures at CPL Aromas and offer equal opportunities and flexibilities.
Reports To: Marketing Manager
Job Purpose: Will use their market research, analysis, and knowledge of the sales objectives to lead the marketing strategy and planning and oversee the production of all promotional materials and marketing campaigns.
Tasks and Responsibilities:
- Marketing Strategy & Leadership: Provide excellent leadership to the Marketing Team supporting strategic objectives of UK Division. Leverage superior market understanding to provide input into UK Division Strategy as Member of UK Management Team. Define marketing strategy in line with commercial strategy. Lead strategic marketing activities to support commercialization of new innovations and products to drive profitable growth. Ensure UK Marketing activity is consistent with CPL Branding and Positioning. Share regular updates on new trends and opportunities with Global Management Team.
- Market Insights: Develop superior market insights to achieve strategic commercial targets. Responsible for analysing market dynamics, developing deep understanding of customer brands and strategies in the region. Become the regional expert for assigned category(s) or countries, through analysis of customer launches and trends, market/brands figures, and competitive landscape intelligence. Develop an in-depth understanding of category consumer trends and future needs scenarios at a regional level, including gap analysis, competitors and market intelligence. Translate market knowledge and brand understanding into opportunities for our regional and global customers.
- Innovation: Define unmet needs and new trends impacting business dynamics by providing local market justification and requirements. Provide guidance on relevance of new innovations for the areas of responsibilities. Partner with R&D and Innovation Project Management to deliver customer presentations on new technologies to target customers.
- Client Interaction: Partner with commercial and technical teams to identify growth opportunities with target accounts. Develop strong strategic alliances internally and externally to enable a seamless and successful product innovation process. Work closely with internal stakeholders (Perfumery; Evaluation; R&D; Sales), throughout the process to ensure timelines and client expectation will be met. Provide inspiration and innovative thinking to develop relevant concepts/insights and support new winning fragrance creations. Develop excellent presentations to inspire both internal and external customers in the region. Translate cross category market trends and consumer lifestyle into relevant product and brand concepts. Partner with commercial team on core listing initiatives for key customers.
Skills And Attributes Required:
- Have a Degree in Marketing or related areas.
- Have a Strong knowledge of the UK market.
- Be able to think creatively as well as commercially on behalf of our customers.
- Excellent presentation writing and presenting skills.
- Be a Competent Manager with people management skills.
- Be Creative.
- Be Inspiring.
- Have a Passion for fragrances.
All qualified applicants will be considered for employment irrespective of race, ethnicity, national origin, religion, age, sex, gender identity or disability status. Due to large volume of applications, we are only able to contact applicants who meet the role requirements. The salary package offer will only be discussed with the final candidate, based on the individual’s relevant experience and skills. Should your skills and experience fit the above criteria, please click apply link to submit your application.
Senior Product Marketing Manager employer: CPL Aromas
Contact Detail:
CPL Aromas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fragrance industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show your passion for fragrances! When you get an interview, share your favourite scents and why they inspire you. It’s all about connecting your love for the product with your professional skills.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with CPL Aromas' mission. Practise your answers so you can showcase your market insights and creativity.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at CPL Aromas.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for Fragrance: When writing your application, let your love for fragrances shine through! Share any experiences or insights that highlight your enthusiasm for the industry. We want to see how you connect with our mission at CPL Aromas.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your relevant skills and experiences that match the role of Senior Product Marketing Manager. We appreciate when candidates take the time to show us why they’re a perfect fit!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We value clarity, so make it easy for us to understand your qualifications and what you bring to the table.
Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures that your application is received directly by our team. Plus, it’s the best way to stay updated on your application status. We can’t wait to hear from you!
How to prepare for a job interview at CPL Aromas
✨Know Your Fragrance Market
Before the interview, dive deep into the fragrance industry. Understand current trends, key players, and market dynamics. This knowledge will not only impress but also show your passion for the field.
✨Showcase Your Leadership Skills
As a Senior Product Marketing Manager, you'll need to lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to inspire and drive results.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving skills. Think of specific instances where you identified unmet needs or developed innovative marketing strategies that led to successful outcomes.
✨Craft Engaging Presentations
Since excellent presentation skills are crucial, practice delivering a mock presentation on a fragrance-related topic. This will help you demonstrate your ability to communicate effectively and engage your audience during the interview.