SEO and Website - Digital Marketing Executive

Job Title: Digital Marketing / Website Executive Location: High Wycombe My client is a world leader in the motor manufacturing industry and renowned for supplying top-tier commercial and residential engines. They cater primarily to the turf care and garden equipment sector, as well as general industrial applications. With a strong commitment to innovation, quality, and customer service, they are seeking a dynamic Website Executive to enhance their digital presence. The Website Executive will be responsible for the day-to-day management of the company\’s website and database/CRM systems. Additionally, they will identify and implement innovative ideas aligned with business objectives to enhance user experience and engagement. Website Management: Oversee daily operations of the company website, ensuring content is current, accurate, and engaging. Database/CRM Management: Manage and optimise database and CRM systems to enhance customer journeys and improve data integrity. Content Development: Collaborate with the marketing team to plan, develop, and execute engaging digital marketing campaigns, including automated workflows and ad hoc emails. Monitor and optimize email performance to maximise engagement and conversion rates. Utilise Google Analytics and other web analytics tools to monitor website traffic and campaign performance. Analyse data to provide actionable insights for continuous improvement. SEO and PPC Management: Implement and manage SEO strategies to improve organic search rankings. Oversee paid search and social media campaigns, ensuring they deliver maximum ROI. E-commerce Development: Set up and manage an online e-commerce store, creating and overseeing promotional opportunities to drive sales and enhance customer experience. If you have 4-5years experience working in a digital marketing role with PPC, SEO, CRM, email, and website management experience and able to demonstrate an in-depth knowledge of Google Analytic or website analytical tools please get in touch with sarah@cpi-seletion.