At a Glance
- Tasks: Lead and optimise digital marketing strategies using data-driven insights.
- Company: Dynamic organisation focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team with a focus on career development.
- Why this job: Make a real impact by enhancing marketing performance through technology and data.
- Qualifications: Experience in digital marketing, data analysis, and CRM systems.
The predicted salary is between 63340 - 73221 £ per year.
Location: London or Milton Keynes (minimum of two days a week in the office. You can do more than two days if preferable)
Working hours: Full time (9-day Fortnight companywide)
Contract type/duration: Permanent
Band: 3.3
Salary: £63,340 - £73,221 (Dependent on office location and proven ability)
Reporting to: Head of Marketing Campaigns
Closing date: 10am, 23rd July 2026
This role will lead the day-to-day management, optimisation and performance of CPC’s digital marketing ecosystem, including the website, email marketing, marketing automation, HubSpot/Dynamics integration, audience data and reporting. It is a hands-on technical marketing role with strategic oversight: the postholder will turn campaign, channel and audience data into actionable insight, develop customer journeys, maintain marketing technology platforms, and help the organisation make better data-led marketing decisions.
Technical emphasis:
- HubSpot Marketing Hub and marketing automation
- CRM data quality, segmentation and governance
- HubSpot-Dynamics integration, field mapping and troubleshooting
- GA4, Power BI dashboards and campaign reporting
- Website optimisation, UX, conversion tracking and performance measurement
Success in this role will be measured by improving marketing performance through better use of data, automation and digital platforms, increasing campaign effectiveness, improving audience insight, and embedding best practice marketing operations across the organisation.
This post sits in the Marketing & Communications team within the Strategy, Marketing, Communications and Portfolio directorate. It line manages the Social Media & Digital Lead and works closely with Marketing Managers, Events, Digital Workplace, IT, Compliance, Cyber Security and stakeholders across business units.
This role is intended to strengthen the team’s technical marketing capability: systems ownership, data quality, segmentation, reporting, automation and digital performance. It should complement campaign marketing roles rather than duplicate them, acting as the technical/data lead enabling better campaign execution and insight.
Senior Marketing Manager - Digital, Audiences and Data employer: cpcatapult
At cpcatapult, we pride ourselves on being an excellent employer that champions innovation and collaboration in the digital construction sector. Our vibrant work culture fosters professional growth through continuous learning opportunities and meaningful engagement with industry stakeholders. Located in key cities like London, Milton Keynes, and Birmingham, we offer a dynamic environment where employees can thrive while contributing to the UK's global leadership in digital construction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Digital, Audiences and Data
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for cpcatapult and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like cpcatapult are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with cpcatapult on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at cpcatapult. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Digital, Audiences and Data
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit cpcatapult. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of cpcatapult:Show us that you’ve done your homework! In your application, briefly mention what you admire about cpcatapult’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at cpcatapult
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at cpcatapult will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At cpcatapult, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
