At a Glance
- Tasks: Drive organic growth and improve visibility through strategic SEO initiatives.
- Company: Join a dynamic team at Cozymeal, a leader in the marketplace industry.
- Benefits: Freelance flexibility, remote work, and competitive pay based on experience.
- Other info: Work remotely with clear goals and opportunities for growth.
- Why this job: Make a real impact on SEO strategies while collaborating with talented teams.
- Qualifications: 7+ years of SEO experience and strong analytical skills required.
The predicted salary is between 30 - 40 £ per hour.
We’re looking for a Senior SEO Expert to help drive organic growth across our marketplace. This is a freelance, remote role working directly with senior leadership and collaborating closely with our engineering and content teams. As our Freelance SEO Lead, you will own the strategy and execution roadmap to improve organic visibility across key page types and high‑intent keyword categories. You’ll conduct SERP and competitor analysis, identify the highest‑impact opportunities, and translate your recommendations into clear, actionable tasks for our internal teams. This is a hands‑on strategic role. We’re looking for someone who can operate at a high level, move quickly, and drive measurable results.
Key Responsibilities:
- Analyze competitive Google SERPs for our core keyword categories and major markets
- Identify ranking opportunities, intent shifts, and SERP feature impacts
- Develop a prioritized SEO roadmap across:
- city and category pages
- experience pages
- editorial content and guides
- internal linking and content architecture
- Provide recommendations for scalable page structures and content modules across hundreds of cities
- Conduct technical SEO reviews focused on index quality, duplication risk, canonicalization, pagination, and crawl efficiency
- Recommend improvements to structured data and location relevance signals where appropriate
- Collaborate with engineering, design, and content teams to support implementation
- Track performance and iterate based on results
What We’re Looking For:
Required:
- 7+ years of SEO experience (or equivalent senior expertise)
- Proven experience with marketplace SEO, directory SEO, or large multi-location sites
- Strong understanding of local‑intent SEO and modern SERP behavior
- Ability to diagnose competitive ranking performance beyond basic technical audits
- Strong written communication skills and ability to create clear deliverables and specs
- Comfortable working with Search Console, GA4, and SEO tools (SEMrush/Ahrefs, Screaming Frog/Sitebulb)
Preferred:
- Experience in travel, experiences, events, marketplaces, or similar industries
- Experience building scalable SEO frameworks across large sets of city pages
- Strong content strategy instincts (editorial + local pages)
- Familiarity with schema strategy for experiences and local relevance
Deliverables You’ll Own:
- SERP and competitor analysis for priority keyword clusters
- A prioritized SEO roadmap (quick wins + medium‑term + longer‑term)
- Recommendations for page template improvements and scalable content modules
- Technical SEO findings focused on index quality and crawl efficiency
- Clear, actionable implementation specs for engineering and content teams
- Ongoing reporting and performance updates
How We Work:
- Remote, async‑friendly communication
- Direct collaboration with leadership and internal teams
- Clear expectations, measurable goals, and iterative execution
Hours: 10–20 hours/week to start (potential to expand)
Location: Liverpool, UK or anywhere in the world. This is a fully remote role and qualified candidates worldwide may apply.
Compensation: This is a paid freelance role. Compensation will be based on experience, hourly rate, and scope.
Equal Opportunity: Cozymeal is an equal opportunity company. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status or any other protected characteristic under applicable law.
Independent Contractor Notice: This role is offered as an independent contractor position. Contractors are responsible for their own taxes, insurance, and benefits. Nothing in this posting is intended to create an employment relationship.
If this sounds like you, then Cozymeal just might be the right place for you! Welcome home!
SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Liverpool, UK) employer: Cozymeal, Inc.
Cozymeal is an exceptional employer for freelance SEO professionals, offering a dynamic remote work environment that fosters collaboration with senior leadership and cross-functional teams. With a focus on measurable results and clear communication, employees can expect to engage in meaningful projects that drive organic growth while enjoying the flexibility of a freelance role. The company values diversity and inclusion, ensuring a welcoming atmosphere for all independent contractors.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Liverpool, UK)
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Liverpool, UK)
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Cozymeal, Inc..
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Cozymeal, Inc. and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Liverpool, UK) at Cozymeal, Inc..
How to prepare for a job interview at Cozymeal, Inc.
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Cozymeal, Inc..
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Cozymeal, Inc.. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Cozymeal, Inc..
