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- Tasks: Lead SEO strategy to boost organic growth and visibility across our culinary marketplace.
- Company: Join a dynamic team transforming culinary experiences worldwide.
- Benefits: Freelance flexibility, remote work, and competitive pay based on experience.
- Other info: Collaborate directly with leadership and enjoy a supportive, async-friendly environment.
- Why this job: Make a real impact in the culinary world while working remotely.
- Qualifications: 7+ years of SEO expertise with a focus on marketplace and local-intent strategies.
The predicted salary is between 20 - 30 £ per hour.
Discover and book unforgettable culinary experiences: hands-on cooking classes, private-chef meals, guided food tours, wine tastings and team-building events in 400+ cities worldwide. We turn moments into delicious memories - effortlessly.
We’re looking for a Senior SEO Expert to help drive organic growth across our marketplace. This is a freelance, remote role working directly with senior leadership and collaborating closely with our engineering and content teams.
As our Freelance SEO Lead, you will own the strategy and execution roadmap to improve organic visibility across key page types and high-intent keyword categories. You’ll conduct SERP and competitor analysis, identify the highest-impact opportunities, and translate your recommendations into clear, actionable tasks for our internal teams.
This is a hands-on strategic role. We’re looking for someone who can operate at a high level, move quickly, and drive measurable results.
Key Responsibilities- Analyze competitive Google SERPs for our core keyword categories and major markets
- Identify ranking opportunities, intent shifts, and SERP feature impacts
- Develop a prioritized SEO roadmap across city and category pages, experience pages, editorial content and guides, internal linking and content architecture
- Provide recommendations for scalable page structures and content modules across hundreds of cities
- Conduct technical SEO reviews focused on index quality, duplication risk, canonicalization, pagination, and crawl efficiency
- Recommend improvements to structured data and location relevance signals where appropriate
- Collaborate with engineering, design, and content teams to support implementation
- Track performance and iterate based on results
- Required: 7+ years of SEO experience (or equivalent senior expertise)
- Proven experience with marketplace SEO, directory SEO, or large multi-location sites
- Strong understanding of local-intent SEO and modern SERP behavior
- Ability to diagnose competitive ranking performance beyond basic technical audits
- Strong written communication skills and ability to create clear deliverables and specs
- Comfortable working with Search Console, GA4, and SEO tools (SEMrush/Ahrefs, Screaming Frog/Sitebulb)
- Preferred: Experience in travel, experiences, events, marketplaces, or similar industries
- Experience building scalable SEO frameworks across large sets of city pages
- Strong content strategy instincts (editorial + local pages)
- Familiarity with schema strategy for experiences and local relevance
- SERP and competitor analysis for priority keyword clusters
- A prioritized SEO roadmap (quick wins + medium-term + longer-term)
- Recommendations for page template improvements and scalable content modules
- Technical SEO findings focused on index quality and crawl efficiency
- Clear, actionable implementation specs for engineering and content teams
- Ongoing reporting and performance updates
- Remote, async-friendly communication
- Direct collaboration with leadership and internal teams
- Clear expectations, measurable goals, and iterative execution
- Hours: 10–20 hours/week to start (potential to expand)
- Location: Glasgow, UK or anywhere in the world. This is a fully remote role and qualified candidates worldwide may apply.
- Compensation: This is a paid freelance role. Compensation will be based on experience, hourly rate, and scope.
Cozymeal is an equal opportunity company. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status or any other protected characteristic under applicable law.
This role is offered as an independent contractor position. Contractors are responsible for their own taxes, insurance, and benefits. Nothing in this posting is intended to create an employment relationship.
If this sounds like you, then Cozymeal just might be the right place for you! Welcome home!
SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Glasgow, UK) employer: Cozymeal, Inc.
Contact Detail:
Cozymeal, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Glasgow, UK)
✨Tip Number 1
Network like a pro! Reach out to your connections in the culinary and SEO world. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your SEO projects and successes. This is your chance to demonstrate your expertise and creativity, making it easier for potential employers to see what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the hiring manager or team members on LinkedIn. A friendly message expressing your enthusiasm can set you apart from the crowd and show that you're genuinely interested.
✨Tip Number 4
Keep it flexible! As a freelancer, being adaptable is key. Be open to discussing different project scopes or hours with potential clients. This shows that you’re willing to collaborate and find solutions that work for both parties.
We think you need these skills to ace SEO Lead / SEO Strategist (US-based, freelance/independent contractor - Glasgow, UK)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application for the SEO Lead role. Highlight your relevant experience and skills that align with our needs, especially in marketplace SEO and local-intent strategies. We want to see how you can bring value to our culinary experiences!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how your SEO strategies drove organic growth. We love numbers that tell a story!
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate well-organised applications that make it easy for us to see your qualifications at a glance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Cozymeal, Inc.
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge, especially around marketplace and local-intent SEO. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This role is hands-on, so showing your expertise will definitely impress.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with SERP analysis and competitor research. Bring examples of how you've identified ranking opportunities and translated them into actionable tasks. Being able to demonstrate your analytical mindset will set you apart from other candidates.
✨Communicate Clearly
Since this role involves collaboration with various teams, practice articulating your ideas clearly. Prepare to explain complex SEO concepts in simple terms, as you'll need to create clear deliverables for engineering and content teams. Good communication can make all the difference!
✨Be Ready to Discuss Tools
Familiarise yourself with the tools mentioned in the job description, like Search Console, GA4, and SEMrush. Be prepared to discuss how you've used these tools in your previous roles to drive SEO success. Showing that you're comfortable with these platforms will give you an edge.