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- Tasks: Lead Cowshed's social media and influencer strategy, creating engaging content and building creator relationships.
- Company: Join a premium beauty brand with a rich heritage and exciting future.
- Benefits: Competitive salary, private health cover, charity days, and flexible work options.
- Other info: Be part of a close-knit team with genuine career progression opportunities.
- Why this job: Shape the social presence of a beloved brand and make a real impact.
- Qualifications: 5+ years in social/influencer marketing, strong content skills, and a passion for premium brands.
The predicted salary is between 50000 - 55000 £ per year.
Cowshed is a premium, fragrance-led bath and body beauty brand founded in 1998 by Soho House. Following its acquisition by Matrix, Cowshed is entering a defining new chapter. We’re hiring a Social Media & Influencer Manager to build and own how Cowshed shows up across social and creator channels at this pivotal moment. This role sits within Brand and leads the strategy and execution of the social and influencer function, from creator relationships and content, to community and cultural relevance. You will partner with DTC to amplify strong brand-led work through paid, but the centre of gravity is brand, taste, and content.
What you’ll do:
- You will define and build Cowshed’s social and influencer presence from the ground up.
- Owning their organic social strategy and output across key platforms.
- Building a clear, long-term creator strategy (nano to ambassador level).
- Establishing always-on seeding and genuine creator relationships.
- Creating and directing content that reflects a premium, consistent brand world.
- Leading social-first brand moments, events, and activations.
- Ensuring creator content is strong enough to scale into paid amplification.
This is a hands-on role, particularly early on, but not purely executional. You should be as comfortable shaping direction as you are creating yourself, and able to scale output through collaborators over time.
What we’re looking for:
- 5+ years in social and/or influencer marketing with true ownership.
- Experience working with premium or luxury brands.
- Exceptional taste and instinct for what premium looks like on social.
- Strong content capability (filming, editing, directing).
- Proven ability to build meaningful creator relationships.
- Clear understanding of how brand-led content translates into growth.
- High ownership, strong judgement, and comfort in a lean environment.
Bonus:
- Personal experience as a content creator.
- Existing network in beauty, lifestyle, or hospitality.
What success looks like:
Cowshed shows up on social with clarity, consistency, and confidence. You’ve built a strong creator network, elevated the quality of content, and created a social presence that feels culturally relevant while unmistakably premium – fueling both brand equity and commercial growth.
What we offer:
- The opportunity to build and own an entire function at a pivotal moment in a beloved British brand’s story.
- A close-knit, ambitious team with real autonomy and accountability.
- Genuine career progression as the brand scales and the team grows.
- Salary: £50,000 to £55,000 per annum.
Logistics:
Tottenham Court Road office – 2 days a week on site.
Benefits include:
- Private health cover including optical and dental with Aviva.
- 2.5 charity volunteering days.
- 2 weeks work-from-anywhere.
- Birthday day off.
- EAP and Myndup mental wellbeing support.
- Anniversary incentives, with milestone rewards to celebrate your time with us.
Social Media & Influencer Manager employer: Cowshed
Contact Detail:
Cowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Influencer Manager
✨Tip Number 1
Get your social media game on point! Showcase your skills by creating a killer portfolio that highlights your best work. Use platforms like Instagram or LinkedIn to share your projects and engage with the community.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meet-ups to connect with other professionals in the beauty and lifestyle sectors. Don’t be shy – reach out to influencers and creators you admire; they might just have some insider tips or opportunities for you.
✨Tip Number 3
Stay ahead of the trends! Follow the latest developments in social media and influencer marketing. Share your insights and ideas with potential employers to show you’re not just keeping up, but leading the charge.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Cowshed. Tailor your application to reflect your passion for premium brands and how you can elevate our social presence.
We think you need these skills to ace Social Media & Influencer Manager
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see that you’re not just experienced, but genuinely excited about building a brand's presence online.
Tailor Your Experience: Make sure to highlight your relevant experience in social and influencer marketing, especially with premium brands. We love seeing how your past roles have prepared you for this exciting opportunity at Cowshed.
Be Creative in Your Approach: Don’t be afraid to showcase your creativity! Whether it’s through your writing style or including links to your previous work, we want to see how you can bring a unique perspective to our brand.
Apply Through Our Website: Remember, the best way to apply is through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to see what you've got!
How to prepare for a job interview at Cowshed
✨Know Your Brand Inside Out
Before the interview, dive deep into Cowshed's brand values, products, and social media presence. Familiarise yourself with their tone, style, and recent campaigns. This will not only show your genuine interest but also help you articulate how you can enhance their social and influencer strategy.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your best work in social media and influencer marketing. Include examples of content you've created, campaigns you've led, and any successful creator partnerships. Be ready to discuss your creative process and how you ensure content aligns with premium branding.
✨Demonstrate Your Relationship-Building Skills
Think of specific examples where you've built meaningful relationships with creators or influencers. Be prepared to discuss how you approach these partnerships and what strategies you use to maintain them. This is crucial for showing you can establish the strong creator network Cowshed needs.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media and influencer marketing, especially within the beauty and lifestyle sectors. During the interview, share your insights on what’s working now and how you would apply these trends to elevate Cowshed’s social presence. This shows you're proactive and forward-thinking.