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For Companies At a Glance
- Tasks: Drive growth and manage key retail accounts for a premium wellness brand.
- Company: Cowshed, a modern British wellness brand with a rich heritage.
- Benefits: Competitive salary, career progression, and the chance to shape a brand's future.
- Why this job: Join a dynamic team and elevate premium retail experiences.
- Qualifications: 3-5 years in account management, preferably in beauty or FMCG.
- Other info: Exciting growth phase with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Born in 1998 at Babington House, Cowshed is a modern British wellness brand rooted in honest self‑care - the kind that pairs champagne flutes with muddy boots. As we step into an exciting new chapter with our 2026 brand refresh, we’re sharpening our B2B strategy around premium partnerships, elevated retail execution, and disciplined, profitable growth. This is a brilliant opportunity to join the brand as we expand our presence across high‑quality retail and hospitality spaces - bringing a fresh perspective to feel‑good moments across bath, body, fragrance and home.
The Opportunity
We’re looking for a commercially sharp and highly organised National Account Manager, Premium Retail to join our growing B2B team. You’ll co‑own the day‑to‑day commercial performance of key premium retail partners including joint ownership of the John Lewis relationship, while managing a wider portfolio of wholesale, amenity and retail accounts. This is a high‑impact role for a proven account manager ready to step into a fast‑moving, premium brand environment with clear progression toward Senior National Account Manager as the team scales.
What Success Looks Like (First 12–18 Months)
- Delivering strong revenue growth and margin discipline across your account base
- Executing seasonal launches and refreshed assortments to a high standard
- Improving forecast accuracy, demand visibility and trading rhythm
- Elevating in‑store brand presence across premium retail partners
- Progressing toward Senior NAM level as part of a scaling B2B function
What You’ll Be Responsible For
Account Ownership & Growth- Acting as day‑to‑day commercial lead across a portfolio of premium retail and wholesale partners
- Co‑owning and supporting the John Lewis relationship
- Building trusted buyer relationships to unlock long‑term growth
- Identifying upsell, cross‑sell and expansion opportunities aligned to our premium positioning
- Owning sales forecasting, demand planning inputs and performance tracking
- Delivering accurate sell‑in/sell‑out reporting with accountability for stock risk
- Supporting Joint Business Plans (JBPs), commercial proposals and negotiations
- Managing promotional planning, pricing administration and trading terms
- Tracking contribution and margin to ensure sustainable
- Coordinating seasonal sell‑in documents and launch rollouts
- Partnering with Marketing and Retail to deliver excellent trade activation
- Ensuring premium brand standards and visibility across retail environments
- Supporting full 360° activation of new product launches
- Working closely with Supply Chain, Brand, Product and Finance to ensure seamless execution
- Maintaining strong internal communication rhythms
- Ensuring pricing, promotions and account documentation are accurate and up to date
- Staying on top of competitor activity and retail trends
- Bringing insight and ideas to support our premiumisation strategy
About You
You’re commercially minded, detail‑oriented and relationship‑driven. You’re comfortable balancing pace with precision, and you thrive in growing, ambitious brand environments. You’ll likely bring:
- 3–5 years’ experience in an Account Manager or National Account Executive role
- Experience within beauty, wellness, lifestyle or premium FMCG (preferred)
- Strong understanding of wholesale trading rhythms and retail sell‑in cycles
- Confidence in forecasting, reporting and demand planning
- Comfort using AI tools to improve reporting and efficiency
- A passion for premium beauty, fragrance and wellness is a plus
Why Join Cowshed?
- Be part of a premium heritage brand entering an ambitious growth chapter
- Work across high‑quality retail partners during a major brand refresh
- Gain exposure to commercial strategy and premium channel execution
- Join a high‑performing, entrepreneurial B2B team
- Shape the future of Cowshed’s premium retail presence
National Account Manager - Premium Retail (B2B) employer: Cowshed
Contact Detail:
Cowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Premium Retail (B2B)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. Building relationships can open doors that a CV just can’t.
✨Ace the Interview
Prepare for your interviews by researching the company and its culture. Think about how your experience aligns with their goals, especially around premium retail and B2B strategies. Practice common interview questions and have your own ready to show your interest!
✨Showcase Your Achievements
When you get the chance to chat with hiring managers, highlight your past successes in account management. Use specific examples that demonstrate your ability to drive revenue growth and manage key relationships, especially in premium environments.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Cowshed.
We think you need these skills to ace National Account Manager - Premium Retail (B2B)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for premium beauty and wellness shine through. We want to see that you’re genuinely excited about joining Cowshed and contributing to our brand refresh!
Tailor Your Experience: Make sure to highlight your relevant experience in account management and the beauty or wellness sector. We’re looking for someone who understands the ins and outs of retail, so connect your past roles to what we do at Cowshed.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot. Use bullet points if it helps to break things down!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Cowshed.
How to prepare for a job interview at Cowshed
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to sales forecasting and margin discipline. Be ready to discuss how you've driven revenue growth in previous roles and how you plan to do the same for Cowshed.
✨Understand the Brand
Familiarise yourself with Cowshed's brand values and product offerings. Show genuine enthusiasm for their premium positioning and wellness ethos. This will help you connect with the interviewers and illustrate that you're not just looking for any job, but specifically want to contribute to their exciting new chapter.
✨Build Relationships
Since this role involves managing key partnerships, be prepared to talk about your experience in building and maintaining relationships with retail partners. Share specific examples of how you've unlocked growth through collaboration and trust-building with buyers.
✨Stay Ahead of Trends
Cowshed is looking for someone who can keep an eye on competitor activity and retail trends. Research current trends in the beauty and wellness industry, and come prepared with insights or ideas on how Cowshed can elevate its brand presence in premium retail spaces.