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- Tasks: Build and own Cowshed's social media and influencer strategy from the ground up.
- Company: Join a premium beauty brand with a rich heritage and exciting future.
- Benefits: Competitive salary, health cover, charity days, and flexible work options.
- Other info: Be part of a close-knit team with genuine career progression opportunities.
- Why this job: Shape a beloved brand's social presence and make a real impact.
- Qualifications: 5+ years in social/influencer marketing with a passion for premium brands.
The predicted salary is between 50000 - 55000 £ per year.
Cowshed is a premium, fragrance-led bath and body beauty brand founded in 1998 by Soho House. Following its acquisition by Matrix, Cowshed is entering a defining new chapter. We’re hiring a Social Media & Influencer Manager to build and own how Cowshed shows up across social and creator channels at this pivotal moment. This role sits within Brand and leads the strategy and execution of the social and influencer function, from creator relationships and content, to community and cultural relevance. You will partner with DTC to amplify strong brand-led work through paid, but the centre of gravity is brand, taste, and content.
What you’ll do:
- You will define and build Cowshed’s social and influencer presence from the ground up.
- Owning their organic social strategy and output across key platforms.
- Building a clear, long-term creator strategy (nano to ambassador level).
- Establishing always-on seeding and genuine creator relationships.
- Creating and directing content that reflects a premium, consistent brand world.
- Leading social-first brand moments, events, and activations.
- Ensuring creator content is strong enough to scale into paid amplification.
This is a hands-on role, particularly early on, but not purely executional. You should be as comfortable shaping direction as you are creating yourself, and able to scale output through collaborators over time.
What we’re looking for:
- 5+ years in social and/or influencer marketing with true ownership.
- Experience working with premium or luxury brands.
- Exceptional taste and instinct for what premium looks like on social.
- Strong content capability (filming, editing, directing).
- Proven ability to build meaningful creator relationships.
- Clear understanding of how brand-led content translates into growth.
- High ownership, strong judgement, and comfort in a lean environment.
Bonus:
- Personal experience as a content creator.
- Existing network in beauty, lifestyle, or hospitality.
What success looks like:
Cowshed shows up on social with clarity, consistency, and confidence. You’ve built a strong creator network, elevated the quality of content, and created a social presence that feels culturally relevant while unmistakably premium – fueling both brand equity and commercial growth.
What we offer:
- The opportunity to build and own an entire function at a pivotal moment in a beloved British brand’s story.
- A close-knit, ambitious team with real autonomy and accountability.
- Genuine career progression as the brand scales and the team grows.
- Salary: £50,000 to £55,000 per annum.
Logistics:
Tottenham Court Road office – 2 days a week on site.
Benefits include:
- Private health cover including optical and dental with Aviva.
- 2.5 charity volunteering days.
- 2 weeks work-from-anywhere.
- Birthday day off.
- EAP and Myndup mental wellbeing support.
- Anniversary incentives, with milestone rewards to celebrate your time with us.
Social Media & Influencer Manager in London employer: Cowshed
Contact Detail:
Cowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Influencer Manager in London
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own profiles reflect the premium vibe Cowshed is all about. Show us your taste and creativity – we want to see how you can elevate a brand's presence!
✨Tip Number 2
Network like a pro! Reach out to creators and influencers in the beauty and lifestyle space. Building genuine relationships now will not only help you understand the landscape but also show us that you’re ready to hit the ground running.
✨Tip Number 3
Prepare to showcase your content skills! Whether it’s filming, editing, or directing, have some examples ready to share. We want to see how you can create stunning visuals that resonate with our audience and reflect the Cowshed brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Social Media & Influencer Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see how you can bring that passion to Cowshed and help us build a vibrant online presence.
Tailor Your Experience: Make sure to highlight your relevant experience in social and influencer marketing. We’re looking for someone with a strong background, so don’t be shy about showcasing your achievements and how they relate to the role at Cowshed.
Be Creative with Your Content: Since this role is all about content creation, consider including examples of your work or links to your portfolio. Show us your exceptional taste and how you’ve successfully engaged audiences in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Cowshed!
How to prepare for a job interview at Cowshed
✨Know Your Brand Inside Out
Before the interview, dive deep into Cowshed's brand values, products, and social media presence. Familiarise yourself with their tone, style, and recent campaigns. This will not only show your genuine interest but also help you articulate how you can enhance their social and influencer strategy.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your best work in social media and influencer marketing. Include examples of content you've created, campaigns you've led, and any successful creator partnerships. Be ready to discuss your creative process and how you ensure content aligns with premium branding.
✨Demonstrate Your Relationship-Building Skills
Think of specific examples where you've built meaningful relationships with creators or influencers. Be prepared to discuss how you approach these partnerships and what strategies you use to maintain them. This is crucial for showing you can establish the strong creator network Cowshed needs.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media and influencer marketing, especially within the beauty and lifestyle sectors. During the interview, share your insights on current trends and how they could be leveraged to elevate Cowshed’s social presence. This shows you're proactive and knowledgeable about the industry.