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- Tasks: Drive online growth for a heritage brand through DTC and Amazon strategies.
- Company: Cowshed, a botanically-inspired British bath & body brand with a rich history.
- Benefits: Unlimited holiday, flexible working, private medical insurance, and amazing product discounts.
- Why this job: Join a dynamic team to scale a beloved brand and make a global impact.
- Qualifications: 5-7 years in eCommerce management, strong analytical skills, and Shopify experience.
- Other info: Enjoy team events, a vibrant office culture, and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Cowshed, a botanically-inspired British bath & body brand, was born in Somerset in 1998 as part of Soho House’s first country retreat. Crafted by a perfumier, it has grown primarily organically through strong distribution and brand awareness. Cowshed is now on a growth journey, with strong double digit growth in 2025 and a rebrand launching in May 2026.
We are hiring an eCommerce manager, reporting into the Digital Director and working closely with the Head of Growth, to drive online growth at Cowshed. This is a unique opportunity to scale a brand with strong brand awareness and create a best-in-class DTC and Amazon experience.
What You’ll Do
- Own eCommerce trading across DTC & Amazon to reach target conversion rate, AOV, and ACOS.
- Own the trading calendar across DTC and Amazon (supported by an Amazon agency).
- Plan and execute launches, seasonal moments, and promotions/offers.
- Forecast, track, and optimise ecommerce revenue and GM against targets.
- Monitor daily / weekly trading performance and react quickly.
Create a seamless customer journey using CRO (conversion rate target):
- Deep ownership of Conversion rate, AOV, and the customer journey.
- Analyse and optimise home page, PDPs, search, navigation, and checkout.
- Lead CRO roadmap and testing (A/B, UX improvements), in collaboration with Head of Growth and dev agency.
Drive CVR and AOV with strong analytics & insight:
- Highly analytical, comfortable working directly in GA4/TripleWhale, Shopify / Shopify Plus analytics, and Amazon Seller Central.
- Turn insight into clear commercial actions.
- Confident reporting performance, risks, and opportunities to senior stakeholders.
Manage the Amazon channel (ACOS target):
- Own Amazon trading performance in conjunction with an agency, covering catalogue health, PDP optimisation, content, pricing, promotions, and conversion/buy box performance.
- Manage Amazon Ads performance (with an agency).
Who you are
- An experienced Amazon and DTC manager (5–7 years). Shopify experience is a must (Shopify Plus even better). Beauty experience is not.
- A highly analytical person who’s great at understanding customer journeys.
- Comfortable in a high-growth, high-expectation environment.
- Confident operator without needing a large team underneath you.
- A great cross-functional collaborator.
Cultural Fit
We’re looking for doers who’ve built and scaled scrappy, digital-first businesses. If you thrive on speed, autonomy, and real commercial impact, this is your shot.
What we offer
- A once-in-a-lifetime opportunity to take a heritage brand and help it go global.
- You’ll be working with an experienced leadership team that’s done everything from big brand creation to small, scrappy start ups.
- Exposure to other Matrix APA brands including Arkive, Cultured, and Soho Skin.
- We love to reward our teams for their hard work and our office always has something going on, whether that’s puppy yoga, massages, bingo nights or a bake off to bring our teams together.
Here is a snapshot of some of the other fantastic benefits we offer:
- Unlimited Holiday
- Flexible Working
- Private Medical Insurance
- Team Events & Socials
- Wellbeing Programme
- Free Breakfasts
- Volunteering Day
- Annual Discretionary Bonus
- Amazing Product Discounts
Location: Based in London at our Tottenham Court Road HQ. Hybrid working with a minimum of 2 days per week in-office.
At Matrix, we believe our differences make us stronger. We are proud to be an equal opportunities employer and are committed to creating an inclusive environment where everyone feels valued, supported, and able to thrive. We welcome applications from all individuals regardless of age, gender, race, religion, sexual orientation, disability, or background.
Ecommerce Manager in London employer: Cowshed
Contact Detail:
Cowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work at Cowshed or similar brands. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! If you’ve got experience with Shopify or Amazon, create a mini portfolio showcasing your successes. Use data and analytics to highlight how you’ve driven growth in previous roles.
✨Tip Number 3
Prepare for the interview by diving deep into Cowshed’s brand story and products. Understand their customer journey and think about how you can enhance it. Bring fresh ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Ecommerce Manager in London
Some tips for your application 🫡
Show Your Passion for eCommerce: When you're writing your application, let your enthusiasm for eCommerce shine through! We want to see how your experience aligns with our goals at Cowshed, so share specific examples of your past successes in driving online growth.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Ecommerce Manager role. Highlight your experience with DTC and Amazon, and don’t forget to mention any relevant tools like Shopify or GA4 that you’ve used. We love seeing how you can fit into our unique journey!
Be Data-Driven: Since we’re all about analytics, make sure to include any data-driven achievements in your application. Talk about how you've used insights to improve conversion rates or optimise customer journeys. Numbers speak volumes, and we want to hear yours!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at Cowshed!
How to prepare for a job interview at Cowshed
✨Know Your Numbers
As an eCommerce Manager, you'll need to be comfortable with analytics. Brush up on your knowledge of key metrics like conversion rates, average order value (AOV), and advertising cost of sales (ACOS). Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Experience
Make sure to highlight your experience with Shopify and Amazon. Prepare specific examples of how you've optimised product listings or improved customer journeys. This will show that you understand the platforms and can hit the ground running.
✨Demonstrate Your Analytical Skills
Cowshed is looking for someone who loves diving into data. Be prepared to talk about your experience with tools like Google Analytics 4 and how you've turned insights into actionable strategies. Bring examples of A/B tests or CRO projects you've led.
✨Emphasise Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with marketing, brand, and operations teams in the past. Highlight your ability to communicate effectively and align goals across departments.