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For Companies At a Glance
- Tasks: Drive growth and manage key retail accounts in a dynamic B2B environment.
- Company: Join Cowshed, a modern British wellness brand with a rich heritage.
- Benefits: Competitive salary, career progression, and the chance to shape a premium brand.
- Why this job: Be part of an exciting brand refresh and elevate premium retail experiences.
- Qualifications: 3-5 years in account management, preferably in beauty or premium FMCG.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join Cowshed at a Defining Moment. Born in 1998 at Babington House, Cowshed is a modern British wellness brand rooted in honest self-care - the kind that pairs champagne flutes with muddy boots. As we step into an exciting new chapter with our 2026 brand refresh, we’re sharpening our B2B strategy around premium partnerships, elevated retail execution, and disciplined, profitable growth. This is a brilliant opportunity to join the brand as we expand our presence across high-quality retail and hospitality spaces - bringing a fresh perspective to feel-good moments across bath, body, fragrance and home.
The Opportunity: We’re looking for a commercially sharp and highly organised National Account Manager, Premium Retail to join our growing B2B team. You’ll co-own the day-to-day commercial performance of key premium retail partners including joint ownership of the John Lewis relationship, while managing a wider portfolio of wholesale, amenity and retail accounts. This is a high-impact role for a proven account manager ready to step into a fast-moving, premium brand environment with clear progression toward Senior National Account Manager as the team scales.
What Success Looks Like (First 12–18 Months):
- Delivering strong revenue growth and margin discipline across your account base
- Executing seasonal launches and refreshed assortments to a high standard
- Improving forecast accuracy, demand visibility and trading rhythm
- Elevating in-store brand presence across premium retail partners
- Progressing toward Senior NAM level as part of a scaling B2B function
What You’ll Be Responsible For:
- Account Ownership & Growth: Acting as day-to-day commercial lead across a portfolio of premium retail and wholesale partners, co-owning and supporting the John Lewis relationship, building trusted buyer relationships to unlock long-term growth, identifying upsell, cross-sell and expansion opportunities aligned to our premium positioning.
- Commercial Performance & Forecasting: Owning sales forecasting, demand planning inputs and performance tracking, delivering accurate sell-in/sell-out reporting with accountability for stock risk, supporting Joint Business Plans (JBPs), commercial proposals and negotiations, managing promotional planning, pricing administration and trading terms, tracking contribution and margin to ensure sustainable growth.
- Retail Execution & Brand Elevation: Coordinating seasonal sell-in documents and launch rollouts, partnering with Marketing and Retail to deliver excellent trade activation, ensuring premium brand standards and visibility across retail environments, supporting full 360° activation of new product launches.
- Cross-Functional Delivery: Working closely with Supply Chain, Brand, Product and Finance to ensure seamless execution, maintaining strong internal communication rhythms, ensuring pricing, promotions and account documentation are accurate and up to date.
- Market Awareness: Staying on top of competitor activity and retail trends, bringing insight and ideas to support our premiumisation strategy.
About You: You’re commercially minded, detail-oriented and relationship-driven. You’re comfortable balancing pace with precision, and you thrive in growing, ambitious brand environments. You’ll likely bring: 3–5 years’ experience in an Account Manager or National Account Executive role, experience within beauty, wellness, lifestyle or premium FMCG (preferred), strong understanding of wholesale trading rhythms and retail sell-in cycles, confidence in forecasting, reporting and demand planning, excellent organisation across multiple workstreams, strong stakeholder communication skills, a proactive, collaborative mindset, comfort using AI tools to improve reporting and efficiency, a passion for premium beauty, fragrance and wellness is a plus.
Why Join Cowshed? Be part of a premium heritage brand entering an ambitious growth chapter, work across high-quality retail partners during a major brand refresh, gain exposure to commercial strategy and premium channel execution, join a high-performing, entrepreneurial B2B team, shape the future of Cowshed’s premium retail presence.
National Account Manager - Premium Retail (B2B) in England employer: Cowshed
Contact Detail:
Cowshed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager - Premium Retail (B2B) in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products, values, and recent news. This will not only help you answer questions but also show your genuine interest in the role and the brand.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of National Account Manager. Highlight your successes in previous roles and how you can bring value to Cowshed’s premium retail strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team. So, get that application in and let’s make some magic happen!
We think you need these skills to ace National Account Manager - Premium Retail (B2B) in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of National Account Manager. Highlight your experience in B2B environments and any specific achievements that align with our premium retail focus. We want to see how you can bring value to Cowshed!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the beauty and wellness industry, and how your skills can help elevate our brand. Keep it engaging and personal – we love a bit of personality!
Showcase Your Commercial Acumen: In your application, don’t forget to demonstrate your understanding of commercial performance and forecasting. Share examples of how you've successfully managed accounts and driven growth in previous roles. We’re looking for someone who can hit the ground running!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the Cowshed family!
How to prepare for a job interview at Cowshed
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your commercial acumen. Brush up on key metrics related to sales forecasting and margin discipline. Be ready to discuss how you've successfully managed accounts in the past, focusing on revenue growth and performance tracking.
✨Showcase Your Relationship Skills
Building trusted relationships with buyers is crucial. Prepare examples of how you've nurtured partnerships in previous roles. Highlight your ability to identify upsell and cross-sell opportunities, especially in premium retail environments.
✨Understand the Brand and Market Trends
Cowshed is all about premium wellness. Familiarise yourself with their product range and recent market trends in beauty and wellness. Bring insights to the interview that show you understand the competitive landscape and can contribute to their premiumisation strategy.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle multiple workstreams. Think of scenarios where you've had to coordinate with different teams or manage promotional planning. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.