At a Glance
- Tasks: Create engaging marketing content and manage Covetrus UK's digital presence.
- Company: Join a global leader in animal health technology with a passion for veterinary care.
- Benefits: Enjoy competitive salary, discounts, life insurance, and a vibrant work culture.
- Other info: Flexible remote or on-site work options available.
- Why this job: Make a real impact in the animal health industry while growing your marketing skills.
- Qualifications: 2+ years in marketing, creativity, and strong analytical skills required.
The predicted salary is between 30000 - 40000 € per year.
Covetrus is a global animal-health technology and services leader dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We bring together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine.
We are looking for a Marketing Specialist to come and join our team, reporting directly to the Senior Marketing Manager. You will be responsible for the ongoing development of the Marketing function and Covetrus UK brand.
You will be involved in the creation and communication of marketing content, tools and resources across a variety of products, technologies and platforms, guiding the Senior Marketing Manager and Senior Leadership team to deliver the most effective means of communicating the value of Covetrus UK’s products, services and proposition to our valued partners.
Digital marketing is a crucial aspect of this role, with you owning Covetrus UK’s digital presence and identity, regularly identifying opportunities for audience growth and business performance in this area. You will also contribute to the development of Covetrus UK’s core strategy along with the Senior Marketing Manager. You will ensure the successful execution of key marketing campaigns to enhance Covetrus UK’s standing within the industry we operate.
The role:- Development of a wide range of marketing collateral
- Management of Covetrus UK’s existing website and e-commerce platform, taking the lead on developing Covetrus UK’s digital presence in these crucial areas
- Ensure modern SEO focused content is updated to the website on a routine basis, analysing website traffic and performance, producing data driven insights which help steer conversion to sales
- Regular review of online consumer behaviour, mapping Covetrus UK’s customer journey, ensuring the inbound marketing strategy is appropriately aligned to trends witnessed
- Preparation, scheduling and ongoing development of Covetrus UK’s Social Media strategy and subsequent content, ensuring the organisations LinkedIn, Facebook, and Instagram pages are consistent with brand and audience messaging
- Deliver organic growth of Covetrus UK’s brand on these key Social Media platforms
- Sole responsibility for Covetrus UK’s email marketing campaign, delivering successful campaigns which increase engagement levels and actions taken by our audience
- Monitor and regularly report on the performance of all key digital platforms
- Development of photography and videography content, ensuring relevant product, clinical, and lifestyle shoots are scheduled and take place
- Joint responsibility with the Senior Marketing Manager to develop, edit and manage a library of brand assets, ensuring they are within corporate branding guidelines
- Deliver copywrite and engaging content for key adverts, journals, publications, webinars etc
- Work with Covetrus UK’s proprietary brands to leverage partnership opportunities across campaigns
- Work with Covetrus UK’s KOL network and influencers within the animal health industry creating case studies, testimonials and business cases which build brand awareness and subsequent loyalty
- Supporting the Senior Marketing Manager and Senior Product Manager to develop and execute marketing strategies and campaigns for existing and new product developments
- Management of and delivering integrated marketing campaigns, utilising a full range of marketing tools and channels relevant to the industry we serve
- Working with the Senior Marketing Manager, review general market trends and act upon them, ensuring Covetrus UK remain at the forefront of the market we operate within
- Designing, editing and publishing of content on all key platforms where required and not specified above
- Develop, own and report on Covetrus UK’s online customer review process and complementary systems and platforms
- Providing general support to the wider business in relation to typical marketing activities on and offline
- Any adhoc requirements with the commercial team during periods of holidays and sickness
- Ability to self educate, identify and evaluate trends in digital marketing, presenting opportunities for Covetrus UK to evolve in this area, ensuring Covetrus UK are at the forefront of any industry developments
- At least 2 years previous experience within a commercially orientated marketing environment and organisation.
- Marketing degree (or relevant qualifications to demonstrate marketing knowledge).
- High standard of organisational and project management skills
- Copywriting ability
- Creative flair and confidence
- Ability to work to deadlines and prioritise work in a demanding environment and to budget
- Strong analytical, insight development and reporting skills
- Web management experience is essential
- Significant experience using the Adobe Creative Cloud system
- Experience and competent with E-CRM applications
- Experience with 3rd party platforms such as Hootsuite, Canva, monday.com, feedly
This position can be either remote or on-site, based from our headquarters in Dumfries. Willing to travel within the UK and Internationally where required. A full, clean driving license is required.
Why Covetrus?At Covetrus, we believe in empowering our team to succeed while offering the tools and support needed to thrive. This role offers a unique chance to contribute to a thriving business and build lasting relationships with veterinary practices. Take the next step in your career with Covetrus.
Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Marketing Specialist employer: Covetrus, Inc.
Covetrus is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member's voice is valued. With a strong focus on employee growth, we offer comprehensive benefits such as a generous pension scheme, exclusive discounts through the Covetrus Advantage program, and a supportive Employee Assistance Program. Join us in Dumfries or Sheffield to make a meaningful impact in the veterinary industry while enjoying a fulfilling career with ample opportunities for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing projects, whether it's social media campaigns, content creation, or SEO strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Covetrus and understanding their mission and values. Tailor your answers to reflect how your experience aligns with their goals, especially in digital marketing and brand development.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Covetrus team and contributing to our mission.
We think you need these skills to ace Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Specialist role. Highlight relevant experience, especially in digital marketing and content creation, as these are key aspects of the job.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about animal health and how your skills align with our mission at Covetrus. Be genuine and let your personality shine through!
Showcase Your Creativity:As a Marketing Specialist, creativity is crucial. Include examples of past campaigns or projects you've worked on that demonstrate your innovative approach and results achieved.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Covetrus, Inc.
✨Know Your Stuff
Before the interview, dive deep into Covetrus and its mission. Understand their products, services, and the veterinary industry. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Creativity
As a Marketing Specialist, creativity is key! Prepare examples of past marketing campaigns you've worked on, especially those that involved digital marketing. Bring along any relevant portfolio pieces to demonstrate your skills in copywriting and content creation.
✨Be Data-Driven
Covetrus values insights and analytics. Be ready to discuss how you've used data to drive marketing decisions in the past. Familiarise yourself with SEO strategies and be prepared to share how you've improved website performance or engagement metrics.
✨Ask Smart Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current marketing strategies or how they measure success in their campaigns. This shows you're not just interested in the job, but also in contributing to their goals.
