At a Glance
- Tasks: Create and localise engaging content to support market expansion and brand credibility.
- Company: Join CoVet, an innovative AI-powered platform transforming veterinary care.
- Benefits: Flexible working arrangements, remote-first culture, and growth opportunities.
- Other info: Collaborate with diverse teams and build relationships with media and partners.
- Why this job: Make a real impact in a fast-paced startup while enhancing your content marketing skills.
- Qualifications: Multilingual with strong content marketing experience and SEO knowledge.
The predicted salary is between 45000 - 55000 £ per year.
CoVet is an AI-powered clinical co-pilot built by veterinary professionals, for veterinary professionals. We help clinics reduce administrative burden, improve communication, and reclaim time for patient care. As we expand internationally, content plays a critical role in how we educate markets, build trust, support sales, and strengthen our position with veterinary professionals, partners, and media.
We are hiring a Content Marketing Manager, Europe to help accelerate growth across key European markets, with a primary focus on German-speaking regions and secondary focus across the Nordics and select adjacent markets. This is a strategic, hands-on role for a multilingual content marketer who can combine strong writing and localization skills with commercial awareness, media relationship-building, and a sharp understanding of SEO-driven growth.
You will be responsible for creating and localizing high-quality content that supports market expansion, demand generation, partner activity, and brand credibility. You will work across a wide range of formats, including:
- SEO-driven website content
- Blog and educational content
- Comparison and solution pages
- Journal-style and thought leadership articles
- Customer stories and case studies
- Webinar and podcast support materials
- Presentation content for events, partnerships, and sales enablement
- PR and media-facing content
- Social and campaign support content
- Localized in-app messaging, notifications, and email support where needed
You will work closely with regional sales and business development teams to ensure content supports pipeline development, market education, and local credibility. You will help identify and build relationships with relevant media, affiliate, influencer, PR, and distribution partners in your regions, and support content opportunities that improve CoVet’s visibility and market trust.
You will collaborate with the wider marketing team to align European content with brand standards, campaign priorities, product releases, and commercial goals. You will support localization across priority materials, balancing speed with quality and making sure content feels relevant and credible in-market rather than directly translated.
This role will work closely with:
- Sales and Enterprise: to support account conversations, regional messaging, sales enablement, and local market opportunities
- Partnerships: to build co-marketing assets, partner-facing materials, and market-specific campaigns
- Support and Customer teams: to create educational and onboarding-adjacent content where needed
- Design and Creative: to develop visual assets, campaign materials, presentations, and media-ready content
- PR, media, affiliates, and influencers: to expand reach and improve market relevance
- Other content team members: to coordinate calendars, share knowledge, and maintain consistency across regions and channels
In this role, success means increasing the speed, quality, and consistency of CoVet’s content presence in Europe. It means helping the company show up more credibly in local markets, supporting commercial teams with better-localized assets, building stronger media and partner visibility, and improving content quality across the funnel. You should expect to be measured on a mix of output, quality, responsiveness, market relevance, and commercial impact.
We’re looking for someone who is:
- Multilingual, ideally with strong German fluency
- An experienced content marketer with broad hands-on experience across multiple formats and channels
- Strong in SEO and comfortable building content that supports organic growth
- A strong writer and editor with the ability to adapt tone and message by audience and market
- Comfortable working across both strategic planning and execution
- Experienced in collaborating with external partners such as media, affiliates, PR contacts, or influencers
- Commercially aware and able to connect content to pipeline, adoption, and market development
- Organized, self-directed, and comfortable working across multiple priorities and stakeholders
Preferred experience includes:
- Experience working across DACH markets
- Familiarity with Nordic markets
- Background in B2B SaaS, healthtech, medtech, AI, or another complex product category
- Video production or video content planning experience
- Exposure to social content and distribution strategy
- Experience supporting localized content for applications, lifecycle communications, or product messaging
This role helps CoVet deepen its position in Europe by improving how we educate the market, support sales, work with partners, and build trust. It is a key part of turning expansion ambition into repeatable in-market execution.
Why Join Us?
- Work in a fast-paced startup environment where your work has a direct impact.
- Flexible working arrangements and growth opportunities.
- Remote-first culture with flexible working arrangements.
Content Marketing Manager (EU) employer: CoVet
CoVet is an exceptional employer that fosters a remote-first culture, allowing for flexibility and work-life balance while driving impactful customer acquisition strategies. With a strong emphasis on collaboration across markets and opportunities for professional growth, employees are encouraged to innovate and excel in their roles, making it a rewarding environment for those passionate about media and brand development.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager (EU)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CoVet and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CoVet are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CoVet on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CoVet. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager (EU)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CoVet. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CoVet:Show us that you’ve done your homework! In your application, briefly mention what you admire about CoVet’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CoVet
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CoVet will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CoVet, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
