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- Tasks: Lead marketing strategies for courses, driving student recruitment through creative campaigns.
- Company: Join Coventry University Group, a global leader in education dedicated to creating better futures.
- Benefits: Enjoy competitive salary, generous leave, pension contributions, and discounts on tuition and retail.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making a real impact.
- Qualifications: Data-driven, organised, and creative individuals with strong communication skills and project management experience.
- Other info: Flexible working hours may include evenings and weekends for events.
The predicted salary is between 37631 - 42943 £ per year.
Salary: Competitive starting salary range from £37,631 up to £42,943 per annum plus London Allowance (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered.
Division/Department: CU Corporate Services Limited (CUCS), Marketing - Product Proposition Marketing
Contract: Permanent, Full Time
Location: London
Job Reference: 2649
Our Mission: Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success and each role contributes to the Groups ongoing progress in communities around the world.
The Role: As Product Marketing Manager you will have responsibility for course and subject area positioning and promotion. You will develop tactical marketing plans and create key messaging to drive the success of our courses in market across the Coventry University Group. You will keep well-informed of competitor and market research to develop and implement our go-to-market plans to time and budget, that will inspire our audiences to apply and enrol. This requires a holistic approach to reflect Group strategic priorities. It is a heavily hands-on role, involving a wide variety of marketing activities to help the Group achieve its student recruitment goals. This role will also be a central point of contact to designated internal business partners, building strong relationships with key stakeholders, driving a collaborative and combined effort to student recruitment.
Our Successful Candidate: Our successful candidate will be data-driven, adaptable, organised and creative. They will demonstrate experience of:
- Using data to deliver robust analysis, insight and reporting to influence operational and strategic decision making; to identify, develop and implement product opportunities aligned to the wider organisational strategy.
- Creating, gaining support for and communicating tactical marketing plans.
- Managing stakeholders, driving projects through to completion, achieving against objectives, and monitoring and reporting on project progress.
- Working well in a team and across teams, challenging and provoking new thinking, gaining the respect and confidence of key stakeholders.
- Using their excellent written and oral communication skills to summarise and interpret relevant information from a broad range of sources.
- Creating content in digital and print formats.
- Managing projects, with the ability to see projects through from inception and briefing to delivery, results and driving action.
- Excellent attention to detail. Proactive approach generates ideas and deals with issues on their own initiative. A positive, can-do attitude, approaching issues positively, seeking solutions where necessary, working diligently and effectively under time pressure.
- Working when required to support the delivery of events which may fall outside of core working hours i.e. evenings and weekends. This includes (but is not limited to) Open Days, Clearing and Student /Staff / Corporate events.
- Ability to work flexibly to meet the needs of the role, including travel to campuses across the group.
The Benefits: As a staff member of Coventry University, you will have access to a wide range of industry leading rewards and benefits which includes:
- Excellent Employers Pension Contribution
- 30 days Annual leave plus Bank Holidays
- New Holiday Purchase Scheme up to 5 additional days
- Life Assurance 4 x Salary
- BUPA Cash Plan
- 50% off Tuition Fees for staff dependants
- CU Reward Scheme Discounts across a range of High Street/ Online Retailers
- New Electric Car Scheme
- Cycle To work scheme
Our Culture: As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Closing Date: Wednesday 11th June
Product Marketing Manager employer: Coventry University
Contact Detail:
Coventry University Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Coventry University Group's mission and values. Understanding their commitment to education and community will help you align your responses during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Research the latest trends in product marketing, especially within the education sector. Being able to discuss current market dynamics and competitor strategies will demonstrate your proactive approach and industry knowledge.
✨Tip Number 3
Prepare examples of how you've successfully managed stakeholder relationships in previous roles. Highlighting your collaborative skills and ability to drive projects to completion will be crucial in this hands-on position.
✨Tip Number 4
Showcase your data-driven mindset by preparing to discuss specific metrics or analyses you've conducted in past marketing roles. This will illustrate your capability to use data for strategic decision-making, a key requirement for the role.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your skills and experiences align with these specific needs.
Craft a Compelling CV: Ensure your CV is up-to-date and tailored for this role. Highlight relevant experience in product marketing, stakeholder management, and data analysis. Use clear headings and bullet points for easy readability.
Write a Strong Cover Letter: Your cover letter should complement your CV by providing context to your experiences. Discuss your passion for education and how you can contribute to Coventry University Group's mission. Be sure to mention specific examples of your past successes in similar roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial for the Product Marketing Manager role.
How to prepare for a job interview at Coventry University
✨Know Your Product Inside Out
As a Product Marketing Manager, it's crucial to have an in-depth understanding of the courses and subject areas you'll be promoting. Familiarise yourself with the unique selling points, target audience, and competitive landscape to demonstrate your expertise during the interview.
✨Showcase Your Data-Driven Approach
Prepare examples of how you've used data to inform marketing strategies in the past. Be ready to discuss specific metrics you've tracked and how they influenced your decision-making process. This will highlight your analytical skills and alignment with the role's requirements.
✨Demonstrate Stakeholder Management Skills
The role involves building strong relationships with internal business partners. Share experiences where you've successfully managed stakeholders, driven projects to completion, and navigated challenges. This will showcase your collaborative spirit and ability to work across teams.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and adaptability. Think of instances where you've generated innovative ideas or solutions under pressure. Highlighting your proactive approach will resonate well with the interviewers looking for a candidate who can think outside the box.
