At a Glance
- Tasks: Lead marketing tech strategy and create engaging digital experiences for fans.
- Company: Coventry City FC, a club that values diversity and inclusion.
- Benefits: Competitive salary, career growth, and a supportive team environment.
- Other info: Join a passionate team dedicated to safeguarding and promoting welfare.
- Why this job: Make a real impact in fan engagement while working in the exciting world of football.
- Qualifications: 6+ years in product management with a focus on marketing technology.
The predicted salary is between 40500 - 49500 £ per year.
We are looking for an experienced Senior Digital Product Manager to lead our marketing technology strategy and drive fan engagement through innovative digital experiences. Reporting into the head of marketing, you will own the strategy, roadmap, and execution of our marketing technology platform, transforming how we engage with our fanbase.
Key Responsibilities
- Developing and implementing the martech product strategy aligned with commercial objectives.
- Managing the club’s marketing technology ecosystem including CRM, CDP, website & app, SSO, marketing automation and personalisation platforms.
- Supporting the definition of fan segmentation strategies and personalised engagement journeys across email, mobile, web, and social channels.
- Establishing data governance frameworks ensuring compliance with privacy regulations.
- Partner with commercial teams to optimise conversion funnels for memberships, merchandise, ticketing, and sponsorship activation.
- Drive A/B testing and experimentation programs to continuously improve campaign performance.
- Manage vendor relationships and evaluate emerging martech solutions.
Essential Skills & Experience
- 6+ years of product management experience with at least 3 years focused on marketing technology platforms, along with proven experience managing complex martech stacks (Data warehouse, CDP, Channel orchestration platform, SSO).
- Deep understanding of customer data platforms, marketing automation, and personalisation engines.
- Strong analytical skills with experience translating data into actionable insights and product decisions.
- Self-starter who thrives working independently and is hands on, however comfortable working cross functionally.
- Excellent communication skills with ability to influence senior leadership and translate technical concepts for non-technical audiences.
- Understanding of privacy regulations (GDPR, CCPA) and ethical data practices.
- Highly organised, with the ability to manage multiple projects and meet tight deadlines, especially around the football fixture calendar.
- Knowledge of fan engagement dynamics, or subscription business models is highly valued, as is passion for football and understanding of what drives fan loyalty.
Safeguarding
We are dedicated to protecting and promoting the welfare of children and vulnerable adults. Our Club is committed to maintaining safer recruitment practices. An enhanced DBS check is mandatory for this role.
Equality, Diversity & Inclusion
Coventry City FC proudly champions equal opportunity! We believe in fairness for all, ensuring our recruitment and selection practices respect every individual's unique background. We warmly invite applicants from every background, celebrating diversity in race, nationality, religion, gender, age, and ability. At CCFC, you won’t just find a job – you’ll find pride, purpose, and a team that feels like family.
Senior Digital Product Manager in Coventry employer: Coventry City Football Club
Coventry City Football Club is an exceptional employer that fosters a culture of innovation and excellence, providing a unique opportunity to work in a high-performance sporting environment. With a commitment to employee growth and development, the club supports its staff through ongoing professional development and a collaborative team atmosphere. Located in Coventry, this role offers the chance to be part of a progressive organisation that values diversity and inclusion, making it an ideal place for passionate individuals looking to make a meaningful impact in sports therapy.
Contact Details:
Coventry City Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Product Manager in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coventry City Football Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coventry City Football Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coventry City Football Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coventry City Football Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Product Manager in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coventry City Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coventry City Football Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coventry City Football Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coventry City Football Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coventry City Football Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coventry City Football Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
